Self-made entrepreneur and founder of the ISOUL women's community — on discovering true passion, why discipline beats motivation, how naivness is a superpower, the 21st century plague of loneliness, and what true love really means
Jane Milovanova is not someone who settled. From the very beginning of her journey she has been driven by a refusal to accept limits — whether those limits came from outside circumstances or from the inner voice that tells most people to play it safe. A self-made entrepreneur and the founder of the ISOUL women's community, Jane has turned her most ambitious dreams into lived reality and has spent years helping other women do the same.
In this conversation with Serhii Beverly, Jane opens up about the full arc of that journey: how she discovered what she actually wanted from life, what it took to stop being afraid of leading, and why the most important resource she built was not a business but a community rooted in genuine values. She talks about discipline not as a constraint but as the foundation of everything she has built, and about dream visualization not as a motivational trick but as a serious practice that shapes daily decisions.
But the conversation goes deeper than entrepreneurship. Jane reflects on loneliness as the defining plague of the 21st century, on what it means to build a genuinely non-toxic world, on why naivness — real, unguarded naivness — can be a radical superpower, and on what healthy relationships actually look like when you strip away the ego, the fear, and the need to be loved in return for loving.
Jane Milovanova is an embodiment of what it looks like to build a life entirely on your own terms. She is a self-made individual who has consistently challenged the status quo and defied every internal and external voice that told her the goals she was setting were too mind-boggling to be realistic. She did not settle. She turned her dreams into reality — and she has built a community dedicated to helping other women do exactly the same.
That community is ISOUL — a space for women entrepreneurs that Jane created not as a business project but as an answer to a need she felt deeply herself. The values at the core of ISOUL are the values Jane has lived by: radical honesty, genuine connection, the courage to be curious, and the discipline to show up every single day regardless of how you feel. In a world full of performative communities and surface-level support, ISOUL represents something rarer and harder to build.
What makes Jane an exceptional guest is not only what she has accomplished but how she talks about it. She is precise, she is honest, she is not interested in polishing the story. Whether she is talking about running a marathon, dissolving ego, building healthy relationships, or why naivness is a radical superpower — she brings the same quality of attention to every question.