Keli Price: From Actor to Film Producer — Price Productions, Award-Winning Films, and the Promise That Started It All | Be Yourself Podcast

Keli Price

Film producer and CEO of Price Productions — on turning a family promise into an award-winning documentary, what persistence really looks like in Hollywood, and the hidden side of producing films with Chevy Chase, Bruce Dern and Evander Holyfield

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43 minutes
Film Production · Legacy · Persistence · Streaming

About the Guest

Keli Price — Film Producer, CEO of Price Productions

A film producer and CEO of the LA-based Price Productions who began as an actor — a background that gave him a working, instinctive sense of how a production actually runs from the inside

His move into producing came through the most personal project imaginable: On Thin Ice, a documentary about his great-grandfather, which grew into a company producing four to six films a year

Who He Is
film producer and CEO of Price Productions, a former actor now producing four to six features a year — credits include CATnip (Chevy Chase, Bruce Dern), Bandit and On Thin Ice
Price Productions
an independent company born from the success of On Thin Ice — no business plan, no film-school degree, just one man's promise to his great-grandfather
The Documentary That Started It All
On Thin Ice tells the story of Jack Brooks, a Jewish immigrant speed skater barred from the Olympics — joined by Evander Holyfield, Allyson Felix, Apolo Ohno and others
Family, Film, Sports, Music
asked what defines him, his answer is immediate: family first, then film, sports and music — his calling as a father comes before everything else

Key Quotes

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It was 100% an accident how we started Price Productions. I was an actor first and all of a sudden I had this idea to do a documentary on my great-grandfather.

Keli Price
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I just had the persistence to do something for my great-grandfather cuz I made a promise to him before he passed. And I really didn't feel good that I hadn't done anything for him. So I could not stop.

Keli Price
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persistence and resilience and all of those qualities get you so much further. If you don't have that, you can have all the schooling in the world, but it may not help you.

Keli Price

Episode Chapters

0:00 Episode Intro 1:00 How Keli Became a Film Producer 2:30 Turning a Family Story Into a Movie 5:33 Film School vs Real Experience 9:10 Finding His True Calling 11:44 The Hidden Side of Producing 18:10 Secrets to Making a Great Film 22:39 Passion Projects That Changed Keli's Life 26:20 Balancing Art and Commerce 28:47 The Rise of Streaming Platforms 30:17 The Power of Communication 36:24 Final Advice: Take the Leap

Full Transcript

BTW: This episode of the Be Yourself Podcast is produced by Beverly Media. Want a podcast that looks and sounds this good? Check out Beverly Production →
0:00 Episode Intro
Keli And I assumed that that movie would just be for my family. Hey aunt and uncle, watch this at Thanksgiving dinner and check it out. What I did for Poppy.
Serhiy How old were you at the time? It was 2014 when we started shooting it.
Keli So like I said, I assumed that it would just be for my family and athletes started calling like Aander Holyfield came on board, Allison Felix, Apollo Ono. We had an incredible group of athletes that wanted to support inclusion and acceptance and diversity in sports. And we ended up making a movie way greater than I anticipated and including all these famous athletes, Greg Luganis included, Robbie Rogers, and we ended up getting a deal for distribution. And the movie came out like wide and we did this deal with uh the CBC in in Canada and then you can watch it on every platform in the US.
1:00 How Keli Became a Film Producer
Serhiy Hello everyone. Welcome to the Be Yourself podcast, the podcast on expressing our true selves with Sergey. Today my guest is Kelly Price. He's a film producer and the CEO of Price Productions. Kelly produced films like Bandit, Catnip with Chvy Chase, On Thin Eyes, and others. So, Kelly, welcome to the show.
Keli Sergey, thank you so much for having me, man.
Serhiy Uh, listen, you have one of the most appealing professions uh that I've that I've can think of. Can you tell me right off the bat how did you how did you get into producing movies and how did you start um Price Production?
Keli It was uh 100% an accident how we started Price Productions. I was an actor first and uh all of a sudden I had this idea to do a documentary on my great-grandfather who had this crazy sports story in the 1920s and 30s and he was a Jewish immigrant and he came into Ellis Island in 1923 for a better life and escaped the anti-Jewish pilgrims just before the Holocaust and really started an amazing life for himself and became a worldclass speed skater and beat Olympic champions off the ice but wasn't able to skate on Olympic ice because of the double stigma at the time.
2:30 Turning a Family Story Into a Movie
Keli And so I grew up hearing his stories and just wondered what it would be like for me if I wasn't able to win an Oscar or a Golden Globe just because of something I couldn't change at the core. Right? So I wanted to do something for him and I started making this documentary. I just called some cinematographers I'd worked with as an actor and we went to Ellis Island and we shot where he came in and we, you know, we we went to his plaque that says his name, Jack Brooks, and I took my grandfather with me, his son. And it was super emotional day and emotional moment when we found his plaque at Ellis Island and we shot all of that stuff. And I assumed that that movie would just be for my family. Hey, uh, aunt and uncle, watch this at Thanksgiving dinner and check it out. You know what I did for, uh, for Poppy?
Serhiy How old were you at the time?
Keli It was 2014 when I when I made it, uh, when we started shooting it. So, like I said, I assumed that it would just be for my family. And athletes started calling like Aander Holyfield came on board, Allison Felix, Apollo Ono. Um, we had an incredible group of athletes that wanted to support inclusion and acceptance and diversity in sports and absolutely we ended up making a movie way greater than I anticipated and including all these famous athletes, Greg Luganis included, Robbie Rogers, and we ended up, you know, getting a deal for distribution and the movie came out like, you know, wide and we did this deal with uh the CBC and in Canada and then you can watch it, you know, on on every platform in the US and um and uh I did not anticipate that would obviously be the case, but people came to the screening and saw what we did and just asked me how I put the talent package together, how I financed it, how I did it all, and hadn't ever made a movie before. And I really had no idea how I did it. I just had the persistence to do something for my great-grandfather cuz I made a promise to him before he passed. And I really didn't I didn't feel good that I hadn't done anything for him. So, it was almost like I just kept the ball rolling because I had a promise to my great-grandfather that I I had to do something for him. So, I could not stop.
Keli And we did it. and the movie came out and our company was born. So, it was a complete, like I said, accident. I was an actor. I didn't know if I was ever going to produce or wanted to produce or wanted to write or direct or anything. And now we produce four, five, six movies a year. Um, at our company, Price Productions. And it all started from that one movie that was just a promise to my great-grandfather that I had to keep.
5:33 Film School vs Real Experience
Serhiy Wow. So many questions. First of which is do you think that all the film schools and things that people go study for years and years and years are overrated? I don't know like because it seems like how maybe you had an innate talent for this specific vertical but how how is that possible that without having the specific education you were able to pull off something that other people wanted to know how you did it.
Keli it's a a really really really good question and I I will say that and I really really firmly believe this that persistence and re resilience and all of those qualities get you so much further. Like if you don't have those qualities and you have the schooling, but you don't have what it takes and the grit and the determination and all that stuff that you cannot teach, right? It's just you have it or you don't. if you don't have that, you can have all the schooling in the world, but it may not help you. And so, I feel like that honestly got me most of the way.
Keli Um, I did pick up so much because I was involved in the film space and TV space for so long. I mean, I got involved as a kid, right? So, I was always on sets. I was always picking up things. I was always learning talking to directors, DPS, um, line producers, uh, you know, EPs, everybody on set, uh, and just figuring it out as I went on each project, even though I was just an actor, you're still when you're immersed in an environment, and sometimes you don't even think that you're learning, but you are. So, I feel like that while it wasn't the typical film schooling, it it was really helpful for me. And I always say like being on set and just doing it yourself, could get you really, really far because there are a lot of things that school doesn't teach you. I mean, you talk about film school, but regular school, too. I mean, absolutely. Yeah. There are a lot of things that I wish I knew when I went into the real world like, "Oh, man." And uh I wish that would have been taught in school, but you figure it out on your own. So, I think having the experience constantly going from set to set to set to set and even just making short films or movies at home and just doing it um gets you pretty damn far and it it could uh it could help you learn a lot. And then coupled with the, you know, the persistence and everything that we talked about, you you couple those together, the knowledge and the resilience and, you know, determination and all that stuff and you pretty much great things happen.
Serhiy Beautiful. Beautiful. Thank you. Full immersion always works. It just feels that you could couldn't be doing anything else like that was your calling. Have Have you ever thought of this word? Do you think that that's your calling in life to be involved in movie making?
9:10 Finding His True Calling
Keli You know, that's a also a freaking phenomenal question. Really good. You're good, man. You're good. Uh, I would say when you said that, I had a gut feeling like my calling is to be a father, right? That's that's that's my calling. Cool. Uh, and that's just unmatched. I mean, however, from a career perspective, yes, I I couldn't see it any other way. It's my absolute career calling to be um a producer and make movies and and problem solve and put it all together. And yeah, there's nothing else that I would rather do from a career perspective. And it is it's a part of your life. Yeah, I guess it's it's a calling in a way, but um you know, you you when you when you look at everything from afar, it's always and it's always been that way for me. My my calling was always film from a career perspective and my calling in life was always to be a dad. It was always like that.
Keli And there's some there's some people that will tell you, "Oh, yeah, no, it's it's it's never really been that way for me." But there are other dads or or moms that I talk to and um parents that I talk to that say, "Yeah, no, it's it's been my calling as well." And so I'm I'm lucky that that yeah, I I I guess I'm lucky that that that was a part of my journey is always wanting to be a dad and and having that. But um yeah, from a career perspective, it was always film. Even when I was an actor, right? Like it was always film. I always knew I wanted to do it. I was always seeing things as a film. I was always, you know, walking home from school, I remember just hearing songs in my head going, "That's the end credit song." Then going home and making the movie with my brother. It's it was my life. It is my life, right? um you know and but uh so those two things for sure the family and the and film uh I I always joke around family film sports like that's and music those four things like if you want to know who I am or what I like or my passions yeah family family film sports music.
11:44 The Hidden Side of Producing
Serhiy speaking of what you learned as an as an actor or as you were growing up that you were able to utilize, you know, maybe in different shape or form as you're now running the production company. What are the things that are like hidden gems? Something that you can say is overlooked as far as producing great movies. Anything pops to your mind? something that's overlooked when you're thinking about becoming a producer that you might not have thought about prior that just hits you and you're like that kind of thing.
Keli Yeah. I I don't think you realize Well, I didn't realize when I was starting out as a producer that you really don't sleep on set. I mean, you you really don't uh you're constantly going and you're you're fueled really I am on these sets like by adrenaline because it's constantly bang bang bang bang bang. And when you're when you're finally like in your hotel room uh relaxing, you're you're planning for the next day. You're calling a million people. You're remembering things that have to get done. I do not think that I understood that element at all. It's it's a non-stop. And that's why when people leave set or finish a movie, it's like I know like a lot of directors or producers that finish a movie and like they're unreachable for the next like then want to un unwind totally, right? Just sleeping. I mean, yeah, they're just Yeah. It's just like it's a complete it's like going through the tundra and then you know you're just constantly going going like battling battling battling and then all of a sudden it's just like you know so uh it's literally that way like on some productions you do not rest. It's impossible right? It it's just you you do as you rest as much as you possibly can, but it's it's rare. And um and on one of our last sets, I would fly home on our day off for 24 hours just to be with my wife and my son. Uh, and so, you know, you you couple that into into it and um and it's wild, but I love it. I absolutely love it. And I I'm certainly someone that uh that thrives when I'm busy.
Keli And when I have so much happening and when there's chaos. And I think that's what makes someone a good producer is having all that stuff thrown constantly, all these curve balls that you're not expecting, and literally just being able to take on each task and just get it done without getting overwhelmed. I think there there are certain individuals that, you know, all that stuff could be happening and that's when they might be at their worst. I've always been lucky that that's actually when I'm at my best. And, you know, there might be other times when things are like easy and I'm like, you know, having a bad day or whatever. It's just not clicking for me. But there's something about like I'm always that guy that I want to be at the plate when, you know, it's the ninth inning and two outs and we're about to lose the World Series. I want to be that guy. I I want to help, you know, I I want to get it done for the team. Uh give me the ball, you know. So that's uh that's the way that that I am. But I didn't know, like I said, how crazy and how nonstop uh the producer life, especially on set, can be. And I don't know if anyone really knows like coming out of film school either or like your professors or whatever can give you an idea. Um, but I don't think you really, and that's why I I like I said before, getting on set and actually doing it, um, helps dramatically, especially if you have that previous knowledge from film school or wherever it may be.
Serhiy You're that person who's having the headset or the radio and people from all all this all around like the set kind of tell them what's wrong, right? And you're figuring things out. Is that correct? Is that right? What's going on?
Keli Yeah. Yeah. But it's like, you know, I'm the guy that like the actors are on set. Everyone's on set. And if you walk on, it's like, oh, everyone's it's easy breezy. It's easy breezy. If only they knew what was going on underneath. But that's a producers's job to make sure that the set is easy breezy and that everything underneath stays underneath and it's handled internally. And you know, every every task and every fire, if you will, gets put out. And uh and it's a producers's job to make sure that the actors and everyone feels that loving, safe, you know, calm environment. But it is true, especially on indie film, there's always things going on underneath. And if you can stay calm and handle them, you could still have an amazing time. like I love being on set and I feel like it's always fun and uh and it's a blast. But uh but yeah, absolutely to to your question, yeah, it's always keeping those things um from getting out and and uh and you know, just handling them internally.
18:10 Secrets to Making a Great Film
Serhiy Quick question on your specific duties. Not even your duties out the structure of this how the the set works. You have the director, right? You have actors and you have you the person who managing all the chaos. That's pretty much how it works. Okay. Um, really interested to know what do you think are the secrets for creating a really marvelous piece of art aka short film, movie, anything that you can you can share with us people who only consume movies or films, right? So one of the things that should be always uh followed to really create a special special product the elements that are necessary in order to create a marvelous piece of art or beautiful. Yeah. If you can if you can even list them like top five things that would be just awesome.
Keli Yeah. That that you need in place. I mean you need a brilliant director. I mean, if you're making a beautiful piece of art, you need a director that is honed in, that is may or may not have the experience. I mean, I've seen firsttime directors really knock it out of the park, but I think even they had prior experience, even if it was with short films, music videos, etc. So they knew their way around a set because in order to make a beautiful piece of art, I think the director is the craft, the craftsman of that art, right? And you have the writer and you have the producers, but the director is really for film is really crafting that piece of art. So, I think if the director is calm, cool, and collected, has a decent amount of experience, knows his way around a set, and knows the project inside and out, that goes a tremendous way. Mhm. And then if you have producers that are, you know, gritty and and work hard and um and know how to make a deal and know how to um problem solve and put the fires out and keep things from keep the fires from spreading. So if you have that and you have a brilliant director and you have a seasoned screenwriter wrote an incredible script that's unique and you have actors that um are fantastic and genuine and also genuine people and easy to be around on set. And you have a crew that meshes, preferably worked together before, and they know how each other works, so everything moves like a unit.
Serhiy And often times the crew actually work with same producers, right? It's it's not rare that the the crew, right, it kind of works with the same executive producer on on on different projects.
Keli It's not rare at all. Yeah. I mean, it's not rare. I I like to work with the same UPMs, you know, DPS, line producers. If I meet someone on a set that I love, I'm like, let's go. Let's let's move on to the next because you invite them to to your next project. Mhm. Yeah. Cuz you always find gems in in crew or in cast or in the production team, you know, you always find that gem and go, "All right, yeah, this person's got it. They got it. and we're going to work together probably on everything moving forward because you know a gem is sometimes harder to find, right? So, so yeah, you find people that are special and and bring them aboard the the ship, if you will, and move on to the next one. So, if all those elements are clicking and I think you got a really good chance of making something special.
22:39 Passion Projects That Changed Keli's Life
Serhiy what works? What projects did you work on where everything was clicking that you're really proud of? And maybe you can highlight a person who you want to give props to or I don't know crew something like that.
Keli Yeah. So I I have uh a lot of projects that had that feel and I mean synergy. Yeah. And I mean even going back to our first movie, right, which was on thin ice. I mean it was very much that way. It it was a passion project. So every single person involved was passionate and even the athletes who had their own personal stories, they were still very very passionate about the cause and what we were trying to do and how we were trying to unite people and athletes and making a a level playing field if you will or a more level playing field if you will. Mhm. So that that movie was very special and my brother was involved and uh I remember him coming with me and our DP to several interviews and um and we had several that were just my brother and and I and I'll never forget those experiences with him and I still talk about them and I see them like they were yesterday and it was very very special. So I'll never forget that. So props to my brother Nico. uh he's incredible and he also was uh one of the editors on that movie too and he's fantastic. So, props to him and shout out to him.
Keli Uh, we had a um a DP on our movie Catnip with Chvy Chase and and Bruce Stern and I'm going to butcher his last name, so I'm probably have to tell you to spell it out or something. Um, but his name is Yuri. He's German. Um, he's fantastic. Uh DP DP is how do you extend? Director of photography. He's uh he's based in Germany. Um and so he's unbelievable. I mean I his presence on set and his demeanor and talent. I mean everything coupled together. I mean it was a home run. I mean, we were cracking jokes the entire time. Um, we had this running joke on set that we would, you know, just constantly and we kept it light and fun and but he was so zoned in and talented while keeping that calm, cool, like fun demeanor and you, like I said earlier, you want to have fun on set. And this guy was just a nice guy, like good person and just really, really, really fun. And I I've told him how incredible he was. And I think Bruce Durn also said something to him as well that I I got on video, but I didn't get the entire thing. Uh but I tell almost everybody how great this guy is. So shout out to Yuri. And uh at some point we'll I'll figure out how to pronounce his last.
Serhiy We'll find him. We'll have production. I know. I know right.
26:20 Balancing Art and Commerce
Serhiy Sweet, sweet. Um, I have a question that uh I have been looking for a answer uh myself. How do how do you balance between commerce at the expense of a product? like do is there is there's even a problem of this kind in Hollywood where you know directors do something for mass market or whatever it can be but the actual art is not not that good right so if you're not well known uh well-known director like Tarantino you cannot pull off something like he does right so how how hard it is to start with a very unique style or is it something that actually uh always uh at great value?
Keli I think you can have a unique style and uh and have a lot of success even as a newer director or filmmaker. I think that's what people see and and I talked about finding gems on set and like that kind of stuff earlier and um I do think that when I find a director that is super unique and has his own stick and vision and uh and is like you know like Gus Van Tarantino um you can name all the greats they've they've all got their niche and their thing and you you know when Gus Vans name comes up directed by to start in the opening credits usually what you're kind of getting into but he he's got his own style and you look at David Fincher Croninberg um David Lynch I mean talk about unique Yeah. Yeah, sir. All of those guys had tremendous success because they didn't put themselves in the same bucket as everyone else. They said, "This is who I am. This is what it's going to be. This is what I'm going to do." And I think that always goes far.
28:47 The Rise of Streaming Platforms
Serhiy So, what do you think about the rise of streaming services?
Keli What do I think about them? I mean, they can be incredible vehicles for content. Um, yeah. I mean, it's it's the rise of, you know, record something on your phone and throw it on YouTube and it gets millions of views or throw it on social media and millions of views and then people are calling to make it into a feature when you made a 5 minute short on, you know, a social media platform or whatever. So, uh, I think we're in a really unique stage, especially with AI and, um, but the streamers, yeah, I mean, if you're number one on a streamer, you're, you know, you're golden and everyone's seeing it. Like, if you're if you have a number one movie on Netflix or Apple TV or Paramount Plus or Hulu, um, you might have the number one movie in the country. I mean, it's wild what streamers are now. It's like it used to be the movie has to be number one at the box office in theaters and blah blah blah. Now you can be number one on or or place on a you know in the top five on on Netflix or Hulu and can literally be one of the the top films in the country or in the world. So it's a different uh it's a different beast and uh that's what I think about the I guess the entire landscape.
30:17 The Power of Communication
Serhiy Yeah, speaking of building a rapport with people and having this joyful experience at work, what are the traits that you think allow you to be that good at what you do? And like do you think it's important a question that I really like to kill your ego specifically in your job?
Keli Yeah man. I mean, it's it's hard sometimes, you know, to, you know, I guess apologize or say that, you know, someone is right or whatever, if you know that you're not wrong. Yeah. Yeah. Take the high road. Yeah, but when you're dealing with, you know, talent and crew and all these things, even if you know, you're you're you have talent or or whatever that can, you know, you have a a little bit of a situation, I guess, like you were kind of alluding to that isn't always, you know, a perfect um, you know, environment or Uh, I think that, yeah, as a producer, you have to you have to take the high road. Yeah. And so yeah, I mean there there have been so many times in my life and career and whatever where I've said no this is wrong, you know, but taking the high road. I think it's important, you know, but you you there's always a middle ground and there's always, you know, it's about communication. So to answer your question, I think yeah, if if someone is like jamming down a producers's throat or something and that producer knows that this is wrong, cuz I'm sure that obviously that happens. Um, is handling it with care and proper communication.
Keli I was sitting next to David Kekner on one of our movies, I'll never forget a movie actually that just screened called Tender that I was an EP on. and uh I was in it as well. Uh and we had David Kekner on reboot camp, one of our first movies and uh such a great guy and pleasure to be around and talking about all the elements. He's certainly got all the elements. He's a pleasure to have on set and he's an incredible actor, incredible person. I was sitting next to him and my wife called. We were on set and she said something like, "I'm at the front door and it's locked and I said, "Oh." And I was supposed to keep it open for her or something like that. Mhm. And I said, "Oh, oh boy." And she's like, "Do you have the key or did you leave it?" I was like, "Check my pocket or something." I was like, "Yeah, I got it. I got it." And I was like, I'm so sorry. I I'm so sorry that like I'll I'll meet you now or and we came up with a plan and uh hung up the phone and she was like in a rush for a meeting. It was like a bad situation, but she's incredible and she handled it well. But I apologize, blah blah blah. And Kekner is sitting next to me and he turns to me after the call and goes, "You're a good communicator. You're a good communicator."
Keli And that was it. That's that's all he said. And I'll never forget that moment because I I wasn't really thinking about, you know, anything other than, okay, I messed up and owning up to it. And I think that's a really important quality to to have in life and in film and just, you know, taking your losses. You're always going to get an L, right? That's you're going to you're going to have losses, but as long as you can stack up those wins, you'll be all right. But that was definitely an L for me. I mean, I I messed up. And so I think um I think that's that's the proper that's what you got to do if you if you want to have those qualities to lead. Um, you have to admit your failures and uh, and you have to be able to communicate and even when you know if that call had gone the wrong way and maybe I was being yelled at or whatever it was, having to find that ground where you can communicate effectively even in those those moments that don't feel safe or don't, you know, um, appropriate. Uh so as a leader I think that's your job to be able to communicate effectively and lead and so yeah communication is key and then having that drive and that determination to get the job done no matter what the obstacles and is equally as important like we've talked about this entire zoom and I think that's like a throughine of this of this uh interview um But yeah, I can't say enough about communication and I as I remembered that moment with Kekner and like I said, I wasn't thinking about it, but he shined a light on that and um and it it helps you to dive into that even more. So yeah.
36:24 Final Advice: Take the Leap
Serhiy as we're wrapping up. Well, I started this podcast uh trying to help myself from five years ago because I was lost. I was lost. I didn't know what I wanted to do in life. You know, I I sold an equity in my company. So I was doing like corporate business, you know, in e-commerce, but I wasn't really having fun coming to the office every day, you know, and making a serious space. It wasn't my life, you know, you know, so on the outside looked great, but um in reality, I didn't love what I was doing. And uh you know right now just try to help people around the world who who have yet or who are yet to find you know the love of their life you know maybe personally or professionally. So for those of those people who are still looking for this something what would be your advice?
Keli Still looking for their passion. Yeah. Yeah. Yeah. specifically professionally. Yeah. Yeah. My advice would be, you know, to keep if if you're doing something that you don't like, you shouldn't be doing it. I mean, you just shouldn't be. It doesn't lead to anything that would make you happy if you're doing something every day that you don't like. So, I would say take that risk. take that leap and find something that you love. And it may be that you just leave what you're doing now and you you have to deal with whatever I guess consequences are are with that, but they would be far less than staying in a job or in a career or in a marriage or whatever that you are unhappy with. Uh, I think that's the worst possible thing that someone can do because you never know when your last day is going to be. I you I I mean, for myself, I would I want to wake up every day and have a great freaking time. Yes, sir. Yes, sir. Yes, sir. Who doesn't? I mean, that's we're here. Literally, I could get in a car crash and be dead tomorrow or something could happen and I can be dead tomorrow. I mean, literally. So, finding something that you love.
Keli On a dime, man. I mean, I've seen it. I had uh an amazing close friend that was a brother to me. Incredible career ahead of himself. Um he had cancer uh and just passed, but he had an incredible career ahead of him. Young guy, like three years older than I am. We talk almost every day and then just gone, right? Out of nothing. Cancer, not like wasn't even something that could be could happen like genetically or he didn't know about it that at all. right out of the blue. Yeah. I mean, he was when he when they found it. Yeah. I mean, he had no idea. I think he was living with it for a year or so and didn't know. Um I I don't know how long, but it was a good amount of time where he didn't know and then they found it. But that's the type of thing like I I guess I well I mean I've been fortunate but not so for I've had some instances like that where I really learn to live life every day to the fullest. And so I would just say to everyone if you're unhappy in a certain area of your life just change it. And that's one of the things that Giani, his name was Giani Falconee, that he said to me on probably our last Thank you. Probably on our last phone call, he said, "If there's something that you want to do, do it. If if there's someone you want to be with, be with them. If there's a career path you want to follow, you know, just do it." Um, if there was some something that you want to do with your son or your wife or whatever it is, um, something that you've been scared of, um, do it. And, uh, I think that is so powerful. And he said, you know, that's just something that you just learn on your deathbed and you learn with experience because he said in his 20s, uh, he was not taking those leaps. And if he would have known that this is what his trajectory was or what his life was going to be and it was going to end here at 37 or 38 or however old he was, uh he would have taken all those leaps told me to to take and um and I think that's an incredible powerful message to to everyone. So, uh, yeah.
Keli Yeah. Do it.
Serhiy Amen. Amen. Thank you. That was Kelly Price, guys. Thanks, guys. Thank you, Sergey. You're looking for a quality video production provider. Look no further. My name is Sergey and I own Beverly Production. We are a video production agency from Ukraine. You know, we help entrepreneurs to create incredible online offline podcasts and clips that drive interest, you know, to promote your podcast. As a podcaster myself, I early realized that there are not that many podcasts that put an emphasis on quality and creativity. You know, just making your videos look really, really cool. That's why we mix our videos up with uh different visual aids, sound effects, flash transitions. We do dynamic switching and other cool creative things that just set apart your podcast from your competition. You can check our samples on the website. And uh we also help people to post the videos. So we take over YouTube management and we can also run Tik Tok and LinkedIn for you. So if you're interested in something of this kind, don't hesitate to book a call with me. Uh the contacts are available on the website. Thanks a lot.