Globally recognized DJ and music producer — on whether music is an art or a science, how intuition guides a live DJ set, what global touring teaches you about people and creativity, why staying true to your unique sound is the only long-term strategy, and how to not get lost in social media
M-SQUARED did not stumble into music — he built his way in methodically, developing a sound that sits at the intersection of deep technical knowledge and raw artistic instinct. He has performed at top festivals and venues across the globe, competed in Red Bull 3-Style and Master of the Mix, released records on Beatport, and collaborated with artists and brands on multiple continents. But the conversation in this episode is not about the resume. It is about how creativity actually works when you are inside it.
One of the central questions of this episode is one that divides the music world: is making music an art or a science? M-SQUARED does not dodge it. He lays out his thinking in a way that makes you reconsider both sides — not as opposites, but as forces that either work together or destroy each other depending on how much you let one dominate. His answer lands somewhere few people expect, and it reveals a lot about how he approaches the craft.
The episode also goes deep on intuition — what it is in the context of DJing, how you develop it, and what happens when you stop trusting it. On social media and creativity: why the algorithm can quietly rewire what you make and how to recognize it before it is too late. On touring: what playing rooms in different countries teaches you about people, energy, and the universal language of sound. And on the business side — how to actually get a track onto a big label, how collaborations with artists like Reggie B and Demuir come together, and what it means to help a Ukrainian brand reach a global audience.
M-SQUARED is a globally recognized DJ and music producer known for a sound that refuses to sit still in one genre while remaining unmistakably his own. He has performed at top festivals and venues around the world, built a catalog that spans Beatport releases including the Standards EP and Mind Design EP, and earned recognition through high-level competitions including Red Bull 3-Style and Master of the Mix — two of the most demanding stages in DJ culture.
What sets M-SQUARED apart is not just technical ability — though that is evident in everything he does — but the way he thinks about music as a whole. His approach to production reflects a genuine tension between art and science that he has not resolved so much as learned to work inside. That tension is what makes his sets unpredictable and his studio output feel deliberate. He collaborates across genres and disciplines, with credits including work alongside Reggie B and Demuir, and tracks that draw inspiration from figures like Ryan Leslie.
Beyond music, M-SQUARED applies his production knowledge to business contexts, helping brands — including Ukrainian brands reaching for global audiences — use sound as a strategic tool. He is based at the intersection of music, culture, and creative entrepreneurship, and this episode of the Be Yourself Podcast is one of the most complete pictures of how his mind works that exists on record.