Misha Sher: From Professional Footballer to WPP Global Head of Sport & Entertainment — NFL, UEFA, F1, NBA, Athlete Branding, and $1 Billion in Sports Partnerships | Be Yourself Podcast

Misha Sher

Global Head of Sport & Entertainment at WPP — on trading the football pitch for boardrooms, negotiating over $1 billion in sports investments, building authentic partnerships with the NFL, UEFA, F1, NBA and IOC, and turning passion into purpose

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37 minutes
Sports Marketing · Athlete Branding · Purpose · Leadership

About the Guest

Misha Sher — Global Head of Sport & Entertainment at WPP

Global Head of Sport & Entertainment at WPP, the world's largest advertising group — a career built on knowing when to leave, first the football pitch, then finance, and following conviction even when the destination was unclear

Over 20 years he has negotiated $1 billion+ in sports investments and built partnerships with the NFL, UEFA, F1, NBA and IOC; he is also an author, investor, and leading voice in women's football and athlete marketing

Who He Is
Global Head of Sport & Entertainment at WPP — a former professional footballer turned sports business executive with 20+ years across North America and Europe
What He Has Built
negotiated $1 billion+ in sports investments and partnerships with the NFL, UEFA, F1, NBA and IOC, working with brands like Heineken, Coca-Cola and Adidas
The Turning Point
a call while driving home from a banking job led him, within months, to quit, sell his car, and move to England with two suitcases — at 26, on conviction alone
On Athlete Branding
we have never lived in a better time for an athlete — the most forward-thinking ones aren't on a big roster, they are billion-dollar businesses in their own right

Key Quotes

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We've never lived in a better time for an athlete other than LeBron and Rich Paul or Maverick Carter, these guys that he has, you know, he has around him or Kevin Durant with Rich Kimman or Steph Curry or Serena Williams. What you see is that the most forward-thinking, innovative athletes are creating a small ecosystem around themselves. They're not part of a big roster of talent. What they want is the best business, media, marketing people around them. And the reality is if they do that well, they can become and they are billion-dollar businesses in their own right.

Misha Sher
“

I think it's much more important to really lean into your strength because all of us — I believe that all of us have something that is unique to us, particular skill sets or particular characteristics um that are let's just call it your sort of your superpower right when you are doing that thing you are better at that than most of the other people that you're around.

Misha Sher
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My biggest advice is take it easy on yourself. Our success and our journey is really determined by our frame of mind and how we think. Don't get too high about the highs. Don't get too low about the lows and just, you know, put one foot in front of the other.

Misha Sher

Episode Chapters

0:00 Episode Intro 0:47 Misha's Reflections on His Journey 3:18 Why Choose the Sports Industry? 7:34 Realizing the Need for Change 11:46 Turning Point 12:54 Why It's Not Entirely About Passion 14:30 Should We Focus on Weaknesses or Strengths? 18:24 The Importance of Being in the Right Place 19:15 Inside the World of Sports Marketing 20:57 The Biggest Misconceptions in the Industry 23:28 The Rise of Athlete Brands 29:03 Why Many NBA Players Lose Money 33:25 Why Focusing on Short-Term Wins Isn't Helpful 35:00 Misha's Final Advice

Full Transcript

BTW: This episode of the Be Yourself Podcast is produced by Beverly Media. Want a podcast that looks and sounds this good? Check out Beverly Production →
0:00 Episode Intro
Misha We've never lived in a better time for an athlete other than LeBron and Rich Paul or Maverick Carter, these guys that he has, you know, he has around him or Kevin Durant with Rich Kimman or Steph Curry or Serena Williams. What you see is that the most forward-thinking, innovative athletes are creating a small ecosystem around themselves. They're not part of a big roster of talent. What they want is the best business, media, marketing people around them. And the reality is if they do that well, they can become and they are billion-dollar businesses in their own right.
0:47 Misha's Reflections on His Journey
Serhiy Hello everyone, welcome to the Be Yourself podcast, the podcast on expressing our true selves with Sergey. Today my guest is Misha Sher who's a global head of sports and entertainment at WPP. He's an author, investor, athlete, marketing expert. Misha, welcome to the show.
Misha Thanks for having me. Good to be with you.
Serhiy Misha, you have such a prolonged title and so many accomplishments. What are the things that you're most proud of if you were to pick a few?
Misha Uh, look, I don't know if there's a specific moment. I just think I'm most proud of my ability to um to evolve and to throw myself into different um you know, different types of opportunities, different environments um that perhaps were unfamiliar to me at the time. So that I may have had whether that's co-authoring a book or traveling the world with Pele or you know um you know building this business to where we have um where we operate all over the world where we've won many awards but I think I'm more proud of what sort of led me there and um you know taking chances when at the time it probably seemed uh maybe a bit far-fetched and a bit scary. So, yeah, I think I'm probably most proud of um putting myself in the types of situations that have enabled uh my career to evolve the way that it has.
Serhiy I can read on your LinkedIn with 20 years of experience across North America, Europe, I have built and scaled multi-million dollar businesses. That's speaking of Misha just being shy a little bit. He's not naming his accomplishments but negotiated uh over 1 billion dollars in sports investments and develop high impact partnership across the NFL, UEFA, F1, NBA and IOC. So man that's that's uh so many words together that you know I got goosebumps you know talking about because I'm a great fan of NBA and I'm into soccer also. So maybe you can tell us a story of uh how did you came across sports and media and uh if you were to get this understanding that you want to connect your life with this uh with this industry when you started.
3:18 Why Choose the Sports Industry?
Misha Um yeah sure look I didn't start my career in in this space. So I am in my past life I was a player I was a professional soccer player not for long but that's what I wanted you know that was my ambition. This was early sort of late 2000 sorry late 90s early 2000s at the time when I was in when I was in America those opportunities to play professional uh football weren't the same as they are now so I played you know when I did play. It was quite um it was quite underwhelming for me. So I ended up in the US you tried to build a career. Which at the time it was a pre-Beckham era. It was a pre-Beckham era. Yeah. So Major League Soccer had been going for about four or five years. It wasn't doing very well at the time. There were only um there were only eight teams in the entire country, right? So, um, unless you were, uh, unless you were an international for, you know, for the US national team or for another national team, it was difficult it would have been difficult to make, you know, to make a roster. So, I ended up playing in the in a division below, which was called the A League at the time. Um, but, um, it really wasn't it wasn't at all what I uh what I was aspiring to do once I ended up there.
Misha I thought to myself, I remember looking around the locker room, I remember looking at um at a captain who probably would have been 10 years older than me and thinking, I don't want to be that guy, right? So, uh again, with all due respect, I mean, people have their own, you know, people have their own uh goals and ambitions and so on. It just wasn't it wasn't mine. It wasn't really what I had in mind. So, I ended up going for the first uh when I retired, I went into um I went into banking for 5 years. I moved to Boston and got a job in um in banking and um because I actually never really thought about what I wanted to do to be honest beyond uh you know beyond playing because playing football was always a constant from the from the time I was a young um you know I was a young kid but my my degree was in in economics and um economics and marketing and I ended up going into you know as you do you got to get a job and you got to start somewhere. And I found that experience um very interesting because I think when you're on that looking back especially when you when you're on that and I've mentored so many people now when you're on your career journey and you're trying to figure out sort of what really feels like it's yours and where do you really thrive? What what are you good at? What what moves you? I think it's equally as important to figure out what isn't for you.
Misha Right? So, um I think I had that experience going to university when I first went to a much bigger school and in a particular part of the country and I was like, okay, this is not really what that's not what I'm looking for from that experience and that sort of shapes where you go next. So, I think often times we focus so much on having a positive experience on really finding your niche. But I think in at least in my in my career, in my life, I found that working out what I don't want was almost as important or equally as important as what it is that I didn't want. And I actually think I worked out what I didn't want a lot earlier than what than what I actually wanted um out of my career. So I was in, you know, I was in Boston for almost 5 years and working in banking and again I had these moments where I would I would look around the office and I think I don't want this I don't want this to be my life.
7:34 Realizing the Need for Change
Serhiy How how how soon did you realize like at both places did it take a while for you to wrap your mind around this realization?
Misha Uh it probably it didn't take me long. I mean, I knew I knew that um that world the world the I guess I wouldn't say I don't want to say a corporate world, but I think the world of um the world of finance just wasn't something that excited me, right? Is it something I could have done? Absolutely. Is it something that really excited me that made me feel alive when I was at work that colleagues could see that I was really enthused by the work and I wanted to grow and I wanted to evolve. No, I was prepared to do my job and that's about it. And I think that's 9 to six, go. Whatever whatever the hours were and I was, you know, I was diligent in that. But I could I could tell that something was missing. I could tell that I had more of a, let's say, more of an entrepreneurial spirit. I was much more um I was missing the relationship piece, going out building relationships um and being in an industry that I was genuinely interested in and it wasn't obviously sort of it wasn't uh banking or um you know banking or finance.
Misha So, a very random story, but I was driving home one day from um I was driving home from work and I was talking to a good friend of mine from university and we were catching up about our friends and what's everyone doing and he mentioned that one of our former teammates was in Liverpool doing a uh doing an MBA in football industries. And I thought to myself, I thought I must have misheard what he said because I think he said this mergers and acquisitions in the Yeah. Yeah. No, not mergers and acquisitions — like a business degree to work in the in the business of football, right? So, and this was early like for context, this was late, this was mid 2000, so 2004, 2005, and this is when the football industry was really starting to take off as a as a business, right? Wow. I think now obviously it's become a massive uh business not just football but everything all sports but you know at that moment in time 20 years ago it wasn't the same and particularly what it is today not from sponsorship not from media rights not from club ownership not from like anything you know — what Manchester United were doing things that were very innovative but no one else was on that journey really.
Misha So when I found out that this type of degree exists, it's like a light went off. I thought that's it. That's what I need to be doing. There's a business. I'm not playing football, but I can work. I can make a life in this business, in this industry. Wow. Now, what that will be, I don't know. But I love football. And the opportunity to go um you know to go and study and to network and to really get myself immersed in that in that industry was was incredibly appealing. So fast forward over the over the coming sort of six to nine months of me traveling out to England to interviewing and applying and then quitting my job and everything else to basically moving over you know dropping everything I've ever known and um you know security and my car my house my you know my job and coming halfway across the world because I believed I felt that it was the right thing to do. I had no idea what was going to happen. I literally landed there with two suitcases, look left, look right, went to, you know, look for a place to live and, you know, that was the beginning, that was the beginning of a journey, right? So, and I think every um, you know, every journey starts somewhere. It starts with, you know, you got to put your shoes on, you got to make a move, right? So, um, how old were you at the time? I was 26, I think. Okay. Okay. 26. Yeah. 26 27 at the time. Yeah.
11:46 Turning Point
Serhiy Not exactly a spring chicken. So you were already established. You had some life already uh set for you in America and you changed everything.
Misha Correct. Yeah. Well, it was a life, you know, I felt like it was um it was someone else's life. It wasn't a life for me. And again, I think there's some there there are many wonderful people who um who love that line of work and and they do very well in it and and I think that's why they thrive. I think it's because they you know it's it's something that they they enjoy or they find another type another motivation that keeps them in it. It wasn't there for me. So I had to go and find something else hopefully uh following so listening to I guess listening to my to my heart and following going going into spaces that I felt were following your passion were best suited.
12:54 Why It's Not Entirely About Passion
Misha I think well I think there's a look I it's it's interesting because in recent years I've thought about this a lot over not just in recent years over the years whether it's following your passion because we all have passions. You know you might have a passion of um I don't know of playing in the NBA right and uh you know that's just not and I'm good you are in basketball but I'm not sure that's possible. I think it needs to be in in an ideal world it would be something that you you have a passion for but it needs to be something that is aligned with something that you're actually good at right so um you know sometimes people um people get a little bit too caught up in the passion just say this is what I really really love and that's great I think we in an ideal world we would all be doing something that we love but I think you also have to ask ask yourself the question given where you are and and what you're good at and who you know like those types of things. Is it, you know, where's the intersection of a lot of those things?
Misha And I had a passion, you know, I had a passion for um, you know, to work in in the in the football industry, but I also I also understood sort of what what I was good at, whether that's relationships or negotiating or um or building uh you know what where where would be the types of places where I can deploy that skill set which would bring out the best in me and the best in the in the companies that I was, you know, that I was working with. Again, that's I think is another um is another lesson I've sort of learned along the way is we often talk about sort of our strength and weaknesses and how you've got to work on your weaknesses.
14:30 Should We Focus on Weaknesses or Strengths?
Misha And I just think again, this is my personal opinion. I think you will always have something that you can work on, right? I mean you and you should you should absolutely improve on things that are you know that you perceive to be your weaknesses but I think it's much more important to really really lean into your strength because all of all of us I believe that all of us have something that is unique to us — particular particular skill sets or particular characteristics um that are let's just call it your sort of your superpower right when you are doing that thing you are better at that than most of the other people that you're around. Um yeah, I think playing to your strength. It's much more. We look, we see that in the context of sport, right? We don't have um you're not trying to get Thierry Henry to play, you know, to be uh to be a box-to-box player or to be a defensive midfielder like we don't need him to do that, right? In that, you know, in the invincible team, you had Gilberto Silva who had very different skill set who can do that, right? and Thierry Henry or Pele or people like that, they can focus on the things that they're good at, right?
Misha So, and I think it's important for us as as individuals to to work out what is it um that we're good at and where does that uh you know, where does that skill set best where is it best deployed in an you know, in an industry or spaces that we that we are passionate about. That could be music, that could be film, that could be sport, that could be business, it could be a number of things. But if you're very you might like you might love sales, right? You love sales or you love account management, you're great with people. Um or you are, you know, introvert and you just you like numbers, whatever that is. You know, that's there's none of these things are good or bad. It's just that when you work out what it is, you know, be the best in the world at that thing. That's kind of my, you know, that's my advice.
Serhiy Yeah, I totally agree. The intersection of what you love or at least like and what you're good at, right, is the perfect spot. And on uh weaknesses I I agree and I know there is I just watched this uh interview by Pav Dura from Telegram and he said an interesting thing that weaknesses and strength don't exist like it all depends on the context like even my weakness of being lazy can be you know uh an asset in certain circumstances, you know, so every single you you know. Yeah.
Misha So it's it's a really powerful point.
Serhiy So you you're able to flip your life around, change the weather basically, go to Liverpool and uh from that point forward was it was a love affair, right?
Misha Absolutely. I was living in a country that I felt very at home. I love Europe. I feel European. Maybe it's because of where I was raised and and uh there's probably a lot of that in me. And yeah, I mean, I as a kid, I never dreamt about working in, you know, working in football. I mean, unless you're I guess unless you're a coach or or a player, I you just didn't think that there were those types of jobs. And now it's a you know, it's a multi multi-billion dollar industry. And I've been lucky to have been part of it for you know for better part of 20 well more than 20 years now. Um yeah so it's um yeah it's I did feel I did feel right at home and I think you know when that happens you
18:24 The Importance of Being in the Right Place
Misha um you know you're able to move and navigate your way sort of much easier because there's a there's a sense um you know there's a feeling in your head in your heart that you're in the right place. And I think when that's the case, you show up in the right, you know, you get you end up being in the right rooms. You show up in the right way. You um you have the kind of energy that um that people respond to because that's where you that's where you're you know because you're in your habitat, right? So and that's where that's where you come to life and that's what I found in different roles over the last 20 years.
Serhiy Can you tell us some stories? First and foremost, for a layman, can you explain what you do?
19:15 Inside the World of Sports Marketing
Misha Sure. Uh, well, what I do now is um I run I run a sport and entertainment marketing business which um which sits within a big media and advertising um group. Right. So in layman's terms, you think, let's just call it sports marketing, you you see uh companies from all over the world. No matter what sport you're watching, Formula 1 or NBA or football, um rugby, you see companies all around — Heineken, PlayStation, Coca-Cola, uh Budweiser, Adidas. We work with these companies to help them navigate the world of sport and help them invest in the right areas in the right way so they can connect they can leverage the power of sport to connect with consumers. That's you know that's in the simplest way possible. It's an industry that invests billions of dollars and we help clients navigate to make sure that given the people they want to speak to and what they want to say and when they want to say it that we are able to align with the right types of opportunities wherever they may be. Um I guess it could be football, it could be basketball, it could be tennis, uh golf. um but help them ultimately connect to consumers through sport.
20:57 The Biggest Misconceptions in the Industry
Serhiy And what are some common misconceptions that you you meet from both ends? Maybe something that our audience would benefit understanding.
Misha Um, look, I I think the misconception is one of the misconceptions is that companies that these brands that they um that they're not very um that they're all looking for exposure, right? It's kind of I think it's probably the most simplest one is that when you look and say, "Oh, well, they've got exposure that you're seeing their logo and things like that." The reality is it's a very it's an important element, but it's just one small element of why they do what they do. Um, you know, because you can get exposure in all sorts of environments. You can be in an you can be on a billboard, you can be in a magazine, you could be uh, you know, you could see the brand in you know, all sorts of different environments. It's about sort of for a lot of these companies, it's about how they actually embed themselves in the emotion experience that someone is having, right?
Misha Because when I'm walking down the street in London and I'm just looking up at the billboard, I have a very different frame of mind than I would be if I'm watching the Super Bowl, right? And how my emotional state, my um you know the the ability to interact with me to drive some you know to drive um sort of affinity and trust and consideration like it's a it's a totally different state of mind and I think the brands are becoming much more sophisticated in how they and how they do this. How do they beyond the logos? How do they leverage the power IP to create, you know, to create something that harnesses the power of that brand because that's what most companies that's that's what they want, right? Coca-Cola, as amazing as they are, doesn't have what the Premier League has, right? Heineken, as cool as they are, don't have what Formula 1 has, right? So, it's, you know, it's those kinds of things. Um and increasingly as this industry evolves, the way in which those types of partnerships come to life is becoming a lot more complex.
23:28 The Rise of Athlete Brands
Serhiy Also, what I wanted to ask because we see right now LeBron James is in the final years of his career and he's started a podcast and he's got his own media company called Uninterrupted and he's also got this agent uh who was just his friend named Rich Paul. It seems to me that players are becoming their own house names, you know. So maybe you can first and in whatever order talk about athletes and their empowerment and as far as creating, you know, these type of uh brands and agencies and maybe some stories from from your WPP where, you know, everything worked really well and maybe was even surprising that it works so well.
Misha Sure. Sure. Um well, let's start with your second question first. I think the and it's a space I know um this is a space I've been in for many years. I know quite well this around sort of athlete marketing and building a brand or building an enterprise around you know around individuals. We've never we've never lived in a better time for an athlete. We never have. There there was a time let's say 20 years ago when the likes of Michael Jordan were around or David Beckham and the reality is that in those moments even though they had the profile and they were incredible athletes you needed the media traditional media to make them as big as they were right so um if if traditional players didn't want you or didn't like you couldn't circumvent that right that became the narrative whereas um whereas Now the ability to to to create the narrative, create your own your own story, reinforce that through the partners and the places where you turn up and you know perhaps the products that you create is far far bigger and the barrier of entry for that as we you know by the time we finish this conversation is becoming lower and lower. uh launching your own podcast, um creating, you know, um you know, reformatting things into clips, being able to have presence across YouTube and Instagram and um it's incredible.
Misha It's really interesting and I think what you mentioned is um is an interesting trend because other than LeBron and um you know Rich Paul or Maverick Carter these guys that he has you know he has around him or Kevin Durant um with Rich Kimman or Steph Curry or Serena Williams what you see is that the most um the most forward-thinking uh innovative athletes are creating an ecos a small ecosystem around themselves, right? So, they're not part of a big roster of, you know, of talent. They're not uh they they've what they want is the best business, media, marketing people around them. And the reality is if they do that well, they can become and they are billion-dollar businesses in their own right. I mean, you see, you know, the Kelsey brothers, they've got a podcast. I mean, it's it's it's really um it's really fascinating.
Misha And I think for the moment, it's almost entirely with maybe a few exceptions, it's almost entirely driven by the US market. You don't see much of that. I look at the world of football, your soccer, and you'd be hard-pressed to find that kind of innovation and uh expertise. Yeah. I think this is what I was just in case what I was saying is that this is almost entirely um a North American driven um trend and I think it's you know probably because those athletes because the proximity to each other um are a lot more interested and a lot more um a lot more motivated I think to create something that is bigger in their careers. I don't see much of that in uh outside of US, not yet. And I think that's a big opportunity.
Misha So um I think what it's not doesn't surprise me. LeBron um LeBron has continued to expand. I mean that what's important is that he has built that foundation over many many years, right? He has always been more more than an athlete. Um you know they they build uninterrupted over the last probably 10 years if not more. I could be wrong. I don't have it in front of me, but this is it's some of the best some of the most uh progressive athletes are building something whilst they're at the very top when they can get into when when they have access when they have um um you know when they when they've got the you know they got the attention on them because we live in a world where once you're you know once you're done you're done. So there isn't going to be much interest if you haven't built if you haven't built a platform through which you can uh you can grow for the next 20 30 years and many of these you know many of these athletes will retire by the time they're 32 33 um you know maybe they'll play a few few extra years but that's you know that you have you have another 30 years to live so they'd be well
29:03 Why Many NBA Players Lose Money
Serhiy I think I saw on your Instagram that it's a dreadful stat that 70% of NBA players go broke like in five years after they finish their careers having millions of dollars which is crazy.
Misha Correct. Yeah. Well, because they think that that money will always be there and what they should be doing is thinking about starting to think about what's you know and it doesn't have to be a distraction but it has to like what are we how am I leveraging this moment how am I leveraging the you know the the the access that I have the fact that you know we're playing in you know Bay Area the fact that I could potentially go and meet with the CEO of Oracle or what you know like things like that. How many of them are thinking like this and getting themselves in the right rooms and having those types of conversations and have one eye out on how to actually build and build rather than playing video games and go shopping outside of you know outside of the games. So that's the that's the answer on the you know on the talent.
Serhiy What were some surprising results that that you were able to get for your customers on both ends or not even surprising but what what keeps keeps uh surprising you that you know it works over and over and over again maybe for some athletes who are not don't even know about these opportunities.
Misha Um, I mean, look, we could talk about specific examples, but I'd rather not just you know just just in case. But, you know, if you're talking about athletes in particular, but I think what has what has surprised me with some is to the point the earlier point I was making is that on one hand, they want to they want to grow. They say they want to grow. They want to, they actually say, "We want to be like LeBron James. We want to be like Serena Williams. Okay, if you want to be doing the kinds of things that those guys are doing, particularly outside of their sport, then here's what's required to be able to reach that level because it's as much work, the work that is taken for you to achieve those sort of heights on, you know, in your particular sport. the diet, the sleep, the training, you know, all the all the sort of uh small details that add up to you being an elite athlete as opposed to someone who's not an elite athlete.
Misha There is a misconception that that just happens on its own, you know, when it comes to when it comes to business. Yeah. You say, "Well, I'm famous, therefore well therefore it doesn't mean anything." You know, the reality is that you can be famous and you can be an amazing athlete, but it doesn't translate necessar at all necessarily into um into anything that you can build off the off the, you know, off the court, off the pitch. It takes work. It takes commitment. It takes diligence. It takes time. Um it takes putting, you know, putting the right sort of people around you. Not people who tell you what you want to hear, but people who have experience. You want to build a YouTube channel, build bring people into your ecosystem who have done that before. Um, you know, you want to build an audience on social media, built bring people into your into your ecosystem that have done that for other, you know, for other talent. It's, you know, I think if you um, again, if they were to approach their career off the pitch in the same way that they would on on the pitch, they want to get Ronaldo's chef. They want to get uh Sergio Ramos' trainer. They want to get, you know what I mean? Because they look around, they say, "I want that guy and I want that." Of course. And it's the same. It should be the same kind of thinking off the pitch.
Misha So, I think the the ones, you know, the talent I've worked with that understand that and have got they put the time in and they invest in a long they they see the long-term opportunity. They're not looking at uh they're not looking at short-term wins. They're looking at ultimately how how is everything that they do builds to something that they want to become. So, and I think that's the um you know that's the difference
33:25 Why Focusing on Short-Term Wins Isn't Helpful
Misha between clients who end up doing really well again over time and the ones that you know maybe capitalize on something that's happening today but that fades and there's nothing there there wasn't anything built in the moment so there's nothing to sustain going forward. I mean this is the type of forward thinking that I think truly truly few of us inherit or nurture because it's really difficult not because if as a as a as a a world known celebrity it's difficult to think about tomorrow when as and you mentioned video games I saw on in this Netflix documentary that Anthony Edwards just plays uh video games all day along whilst NBA wants him to become the new face of the NBA. So, you got to change something to do that.
Misha Absolutely. Absolutely. You have a short moment in time to do that. You've got to do it.
Serhiy to wrap up. Last word of wisdom and maybe inspiration for all the people who haven't yet found something that feed their soul, feed their pockets, something because there are a lot of lost people right now and I started this podcast trying to help myself 5 years ago because I was really lost till I was 30 years old in my life. So, what is your tip of advice for all of us looking for themselves?
35:00 Misha's Final Advice
Misha Um, look, I I think my my biggest advice is take it easy on yourself. You know, I think we're often, you know, we there's so much pressure from around because there's this, again, I I go back to maybe my earlier point that by a certain age or by a certain time or given what your friends and whatever your family are doing, you should have done x y and zed irrelevant. It's completely irrelevant. It doesn't matter, you know. So you know don't I think it's really everything our success and our journey is is really determined by by by our frame of mind right and how we think and if you are if you spend so much if you spend time and energy thinking about what you could have done and what someone else is doing and how you're doing in in relation to society's expectations or your parents expectations or um compared to your friends you This isn't it's not a healthy way. It's not a healthy way to live.
Misha Um some people some people figure things out at 30. Some people then reinvent themselves at 42. Some people um have a you know reinvent themselves again. And we're living in a world where things are constantly changing, right? So you're you know you have a a job and a career tomorrow. It could be something else. And I think you've got to be um you've got to be open to the idea that whatever happens, you will work it out. You know, it's not a straight line. There'll be some good days, there'll be some bad days. Um I I I think that's quite interesting. None of you know, I've had times when I've taken jobs and all of a sudden, you know, the everything sort of falls through. It's all part of a journey. And again, you just you don't get don't get too high about the highs. Don't get too low about the lows and just, you know, put one foot in front of the other. And so long as you feel that you're doing something every day, whether that's meeting somebody, listening to something that might be interesting, learning a new skill, if you feel like you're doing something that's that's that is progress, then you're doing then you're doing well. And don't, you know, don't uh don't over complicate it.
Serhiy Cool. Thank you, man.
Misha Thanks for having me.
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