Noemi Beres

Founder of PodcastConnections.co — on building a podcast booking business from scratch, why personal touch beats automation at every stage, how a life of service quietly becomes a life of happiness, and what it really takes to care for clients, your team, and yourself all at once

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44 minutes
Entrepreneurship · Podcast Booking · Customer Experience · Work-Life Balance · Service

About the Guest

Noemi Beres — Founder of PodcastConnections.co and the Person Who Proves That Service Is a Business Strategy

Noemi Beres is the founder of PodcastConnections.co, a podcast booking agency that helps entrepreneurs and thought leaders get placed on the right podcasts to grow their audience, credibility, and business. She entered the space after finding a business course that actually worked — and built her company from the ground up, one client and one relationship at a time.

What makes Noemi stand out in a field that could easily operate like a pipeline is her insistence on the personal. She does not treat podcast booking as a matching exercise. She treats it as a relationship — with her clients, with the podcast hosts she pitches to, and with the outcomes her clients are trying to achieve. That commitment to genuine care is what has driven her retention, her reputation, and her revenue.

Who She Is
Founder of PodcastConnections.co — a podcast booking agency that connects entrepreneurs and thought leaders with podcast audiences. Built her business on personal relationships and a genuine commitment to client outcomes.
Her Competitive Edge
In an industry that could run on automation, Noemi retains personal touch at every stage. She knows her clients, qualifies carefully who she works with, and builds long-term relationships rather than one-off placements.
Her Business Philosophy
Service is not a department — it is a value. Noemi has structured her entire business, including its family dimension, around the belief that if you genuinely care for those around you, everything else falls into place.
What Drives Her
A life built on love for herself and care for those around her. She gives back to her community, tries new things without fear, and believes that the world needs more people who lead with service rather than with self-interest.

Episode Chapters

0:00 Intro 1:46 How Noemi Got into Podcast Booking Business 4:31 The Business Course that Worked 6:00 Would You Persevere if You Didn't Find That 1st Customer? 7:25 What Went Into You Choosing This Particular Business? 8:40 How Many Customers, What's Your Revenue? 9:15 Competitive Edge among Podcast Booking Agents 11:15 Ideal Customer Profiles for PodcastConnections.co 12:45 Retaining Personal Touch with Customers 14:38 Giving Back to the Community 15:36 Starting a Podcast or Appearing as a Guest? 18:24 How Do You Ensure an Authentic Podcast Convo? 22:18 Do You Believe in Work-Life Balance? 23:30 How Noemi Starts Her Mornings 24:54 How Sergey Starts His Mornings 26:09 Sergey's Thoughts on Work-Life Stupidity 26:56 How Do You Manage Your Team 29:42 Explaining Customer Experience 30:32 How Do You "Structure" a Family Business 35:13 Should We Start Business with a Friend 35:53 Can Money Buy You Happiness? 38:12 Inspiration for Noemi 39:55 Your Business Purpose 42:30 You MUST Try New Things 43:30 What Does This World Need Now?

Key Quotes

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I don't believe in work life balance what I believe is in harmony so you can live in harmony with both
Noemi Beres
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if you put that energy if you put that volume into your work and you building like real authentic relationships it will always help you to drive your business and to thrive
Noemi Beres
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my motto in life is just keep going so whatever happens in life and it can be you know personal financial whatever tragedies or whatever like hardship happens it you can always keep going there's always a solution
Noemi Beres

Full Transcript

BTW: This episode of the Be Yourself Podcast is produced by Beverly Media. Want a podcast that looks and sounds this good? Check out Beverly Production →
0:00 Intro
Noemi it's very interesting because I do a lot of networking and wherever I go I never meet podcast booking agents I know there are like many out there but I don't really need the competition it's really interesting maybe I'm just lucky with my networking groups because some people just telling me like I never heard about this service like is that a real job or is that a real business model six figures is a testimony that is
Serhiy yeah so hello everybody Welcome to the be yourself podcast is the podcast on expressing our true selves today I have Noami Baris who is a co-owner of podcast connections she helps entrepreneurs to share knowledge and en Reach people life through connections hi Noami how are you
Noemi hi s it's lovely to see you I'm very well thank you um we just been talking off the Record how hot it is so you live in Cyprus I'm not misten that's correct yeah it's hot it's hot here too hot and but people still do business right right yeah we have to we have to work no matter what
Serhiy so yeah I mean we so I'm I'm always curious to know about the background of my guest I well first of all I got to tell that we are in a way colleagues because we both uh sort of connected our lives with such a wonderful format as podcast I help people to produce videos we have a team of video editors and you help people influencers entrepreneurs to actually get on podcasts and how did you get into this such a young yet really vibrant
1:46 How Noemi Got into Podcast Booking Business
Noemi Market in Industry how did it all start for you how did you wind up doing what you're doing Noami well it wasn't completely an utterly accidental thing that happened to me as usually happens to entrepreneurs and we just end up doing something that we haven't planned um yeah so I was I worked in the travel industry in the online travel industry for yeah for for how many years my gosh I became an entrepreneur in 2007 and then yeah for 13 years actually I I worked in that with my husband we started a company and we were the first car rental brokers in Hungary like for Hungarian customers so that was fun there you know I was doing social media marketing travel writing blogging everything you name it uh you know as a solar priner does it most of the time but then Co hit the pandemic hit and 2020 that whole travel industry collapsed you know we were told that you know it's going to continue in a couple of days and everything's going to be fine and yeah it took it took a couple of years till it get back to its feet so yeah so so we had to figure out and we had to Pivot we had to find another solution another business model to help us to basically pay the bills I mean yeah so luckily we had an Irish Mentor because we lived in Ireland before Cyprus for for seven years and he told us that guys you should start something in the podcasting business in the podcasting world because it's booming with covid everybody started a podcast already had one or you know was planning to to have a podcast so okay let's do it so B who was this guy again H his name is Steven and he is like kind of an eom e-commerce genius but it also into the in the podcasting world I mean he was doing podcast guesting way before many other people in Europe so and he saw the the results and he saw how important is to you know use this marketing strategy uh this long-term marketing strategy so yeah so he con convinced us and from one night from one day to another basically we started a podcast booking agency I had no clue about it and um you know I I had basically nothing to do with it I didn't even listen to podcast before 2020 to be honest with you so it was learn as you go for me 100% And we started to work with e-commerce clients just Ecom that was our first Niche and female entrepreneurs from the US and that's how it all started
4:31 The Business Course that Worked
Serhiy okay so he did he introduce you to the first clients by NH CH no no he didn't
Noemi no he had a program and we basically we completed his program his course on how to how to run a podcast booking agency it was like a low investment you know fee whatever so we jumped on this opportunity and my husband just made up made this website he told me one night like okay I'm going to prepare this website and by tomorrow it's you know up and running and we can just start getting the first clients and we started to reach out to people we obviously we did our research who we want to work with we approach them and one of them one of these ladies actually who we approach is still with us so it's it's pretty cool
Serhiy this is one of those instances where the coach or someone who offered some courses they it actually worked for you so because there are a lot of people who you know they're constantly learning some new skills and they never get into doing anything while in this case this guy actually gave you a blueprint of of a framework at least of a workable feasible business which worked for you guys do do but do you do you attribute like if you didn't have the the if you didn't find the customer right away do you think you would persevere or do you think you would pass on this opportunity
6:00 Would You Persevere if You Didn't Find That 1st Customer?
Noemi what was in the cars for you at that time do you remember yes I do yeah there was no other option I mean you know had to pay the pills you had to pay our son's tuition and stuff like that and so we had no other option it had has had to work had to work it had to work there was no other option um you know I became an aner in 2007 in my late 20s so for me I never turned back I never looked back to my old job and which was actually working in a call center in irand and I said like okay I don't want to any to have a boss I just want to be an entrepreneur I didn't know anything about entrepreneurship or how to run a business and again you know learn learn as you go and that was the same situation but obviously I had more experience in 2020 so yeah I I always think like that so yeah if you are persistent if you're consistent and you put the work in it and it's not about four-hour work week at the beginning because it you have to put the work in it um it's it's hard work it was hard work plus it was Co and I basically a couple of months ago like a half an year ago I lost my dad to cancer I lost my grandma to an accident we lost our business and uh my son was at home doing online schooling plus we were setting up a new business so it was a lot going on in you know in 2019 and early 2020 so yeah there was no other option it had to work
Serhiy social capital is is uh gold now no doubt about it and you are someone who's helping people to obtain these social these incredibly valuable social connections was it obvious for you was the market obvious for you did you did you estimate the size of the market what was the thing thinking process for you and the husband when you were choosing what to do next outside of this guy giving you this hand
7:25 What Went Into You Choosing This Particular Business?
Noemi I mean it was a great opportunity because it was low investment so you didn't have to have like cash or you didn't have to have too much money to start this business because if you start a franchise if you start something guess you always need to have like a bigger investment product or a product or a service or whatever but we didn't have time to figure that out so we had this blueprint it was easy to start I mean I had my communication skills he had his marketing skills so we put these two together and okay let's do it like we have to we have to work on this and yeah and it worked it worked out
Serhiy okay so now have you've been doing this for how many years
8:40 How Many Customers, What's Your Revenue?
Noemi this is our fourth year yeah we just celebrated our fourth anniversary uh of the business in April so yeah how many customers do you have uh we are right now we have like 22 23 I think yeah as as today and and we actually reached the six figure this year the fourth year so which was good because yay I know it was it was hard work but thanks to our business coach and thanks to thank to the hard work we put in also
Serhiy okay what do you think is the Competitive Edge you have because
9:15 Competitive Edge among Podcast Booking Agents
Serhiy obviously if this guy offered this as a r business you know there there might be a lot of people who are doing the same right tell me about the competitive landscape and how do you actually set your s self apart from your competition
Noemi that's a great question very complex one thank you well yeah absolutely um the thing is that because as you mentioned at the beginning uh there like 80% of the people who started this course never finished it and never did anything with it I guess there were like 20% there was 20% who actually did something in the business out of these people they just put the money in they just paid it but they never really completed it and never really got into it and that happens always with courses with online courses so there's only a handful there was always a handful people who actually finish that and do something with the business and I know a few people from the group who finished it and they still have the business but it's only a handful it's very interesting because I do a lot of networking and wherever I go I never meet podcast booking agents so it's it's I know I know there are like many out there but um I don't really meet the competition so it's it's really interesting maybe I'm just lucky with my networking groups uh because some people just telling me like I never heard about this service like is that a real job or is that a real business model it's like yeah I mean you know it pays the bill it is six figures is a testimony that is yeah it works so yeah it's very interesting I mean yeah there are um podcast big podcast booking agencies in the US they started maybe 10 15 years ago so they are the market leaders but what I think we we are different from them that we really I love working with people who just starting out with podcast guesting there are some podcast booking agencies they focus on six sever
11:15 Ideal Customer Profiles for PodcastConnections.co
Noemi figure clients you know they you have to be just laser focused on those people but for me I love working with someone who's starting out and to help them maybe to hold their hands and lead them and help them to be better guests I think for me it's important so I don't know I'm you know we are different and I really love working with these people and and sometimes working with people that like 60 plus or even 70 plus and doing podcast guesting is pretty amazing I have a few amazing clients who are in that age group and they're doing fantastically and I always love working with with older people I think I have the patience and I just really appreciate what they've done and they are you know they can share their knowledge and wisdom to the world because that's cool that if you're an entrepreneur and in your 20s but when you are 60 or like you know late 50s or even 70 you have so much experience and so much wisdom to share that you can compare and we can't just downright these people because they are pretty amazing so they have a lot of knowledge to share so yeah I think we are like we're still in that phase that we are a botic agency so we really help our clients to to thrive and be there for them if they want they can jump on a call we can talk to them not to our you know not to our virtual assistants or to our colleagues but I'm there for them so if they want to talk to me I'm you know I'm happy to chat with them and help with them with anything
Serhiy I'm all in for retaining This Personal Touch with the
12:45 Retaining Personal Touch with Customers
Serhiy customers I I even can go so far as saying that I want my agency my business to have that number of clients that I can personally you know manage or at least have some connection uh on a monthly basis even though we are all I mean not we are all but corporate world is chasing numbers yeah scaling scaling scaling I have I have doubts about that I think that you can live a really good pois Balanced Life with maybe limited MH number but your beloved loyal customers who you just Jael together and who you great who you have great Synergy with and that's just a matter of perspective of what you want but it comes with age and I totally agree that uh for older people giving them the opportunity to week is invaluable it's is just uh it's just great I had uh Alan Langer on my podcast recently he's um he runs the sales Academy a very nice guy you know who's uh about helping instead of selling this is his Moto help people first help don't think about your commission don't think about your sales plan and but he said that you first have to understand your customer Avatar understand Standard customer profile yeah that you are you at this point understand who your customers are and and what they need from you right right
Noemi yeah absolutely and for me is yeah the customer avar is
14:38 Giving Back to the Community
Noemi really important but on the other note like a shout out to Bob Berg's Community like he's the author of the go-giver book and uh Bob is my mentor and my friend and he really taught me how to build relationships and you know lead with value and give back to the community give back to people because once you do that everything will come back to you and that's what happened I joined the community and there were so many the goger community members joined me and started to work with me just from one day to another or they started to referring me people so it was like like the kind of domino effect so if you put that energy if you put that volume into your work and you building like real authentic relationships it will always help you to drive your business business and to thrive I think that's my motto
Serhiy so podcasting is a marketing strategy yeah we can we can put it on on the as a tagline to this video not a lot not all people understand that in in our day and age not having a podcast as a public figure is almost missing out on the basics right right how would you what would you what your what would would be your your advice is it starting a podcast or is it appearing as a guest on some podcasts in the beginning or maybe you feel like you might not for start a podcast at all but then you'll have to be really active applying for maybe you can tell me about the customer uh the CL customer journey and the ways how easy is that for a person who's not super recognizable and doesn't have a lot of pop like a lot of eyeballs around him to get on the podcast
15:36 Starting a Podcast or Appearing as a Guest?
Noemi yeah I I I think it's so much easier to get on a podcast or be a podcast guest than to start a podcast I think then then yeah absolutely I mean I think that would be the first step maybe you're thinking about to start a podcast so you can get on other people's podcast and see how they how they do it learn from them I think that would that's a great opportunity from the technical perspective all things absolutely and it's cost effective too because running a podcast it it's I mean it costs money I mean you have to edit it maybe you have need people to do that or maybe you have to spend your own time and money on that so plus I mean I know a lot of hosts and they put a lot of effort and energy and money into just running the podcast but I mean you know you when you once you're a podcast guest you can get on other people's podcast so it's very coste effective and you can build your brand you can build your author Authority you can start you know how shaping up your story and telling to the word and uh share your knowledge with with these podcasts so I think that's really important so you can just start it out especially if you don't have any experience with it I don't think it's a good idea to jump on and like okay let's do a podcast I saw that before and I there there's a lot of podcast that started maybe in 2020 but they stopped and especially when covid stopped everybody went back to work and they just didn't have that kind of persistency and resilience to continue because it's rinse and repeat you have to get those guests on and it's a lot of work so I I would suggest like if you want to start out just start with guesting and then you can always start a podcast like it's in it's basically on my agenda too it's not I wouldn't say bucket list but on my to-do list like I would love to have a podcast one day but for me because I know a lot of hosts it's just so easy to to get on shows and share my knowledge share my story
Serhiy let's say have a friend let's call her Priscilla she's a psychologist
18:24 How Do You Ensure an Authentic Podcast Convo?
Serhiy and she's thinking she wants to be a guest on other people podcast but at the same time she's thinking about starting her own podcast what are the ways for you to ensure that if you were to get her on someone's podcast that it wouldn't feel fake
Noemi yeah very great question because we all want this to feel like it's natural an authentic desire two people to talk together while in reality you help this to happen so how do we navigate that we have to do our research it it has to be really a deep research you know what's the best fit for you you have to find the right podcast where you can share your story openly I think that's really important because if you don't have that kind of vibe and you don't align with the show you can't really Express Yourself freely and you're not so open and the whole point of a podcast com pod interview is like a human conversation it's just like we get into the together maybe we're having a coffee and we're chatting and I think plus we you know we're sharing our knowledge we're sharing our story but it's still it's a very amicable nice conversation between two people so for her we would find the right show the right podcast that really aligns with her with her style with her message and where she can be vulnerable when she can open up and I think it's a good thing when you run a podcast booking agency for example that you can even do Mo interviews and figure out how Priscilla would would do during an interview and we can help her with our advice how to improve her podcast guesting experience so I that's that's pretty important when it comes to that so and finding the right match for the people H especially when you work with a podcast host for a long time you know who they need and what kind of style they have so they know exactly what's the right match for them so if we're having like a very like kind of dude podcast you wouldn't put a maybe a 70y old lady there on that show so I mean it doesn't make any sense but like yeah you can just fine tune when it when it comes to you know picking the right host and the right guest for sure
Serhiy so you have uh good relationships with podcasters and you know pretty much they they're they're taste and their requirements and you just in a way you're a Matchmaker I I remember on on on uh Valentine's Day it was really symbolic on the Valentine's Day had Marne Kagan if you guys haven't seen this episode with Marney uh she's from New York and she's a professional Matchmaker right and uh in a way you also kind of connect people and I I I can testify from from my own experience that the connection that you establish with someone who you talk to one hour with is remarkable I mean regardless of which end you're on uh I personally believe that uh you have a little bit of an edge as a podcaster because the because you're asking questions and your guest you know there is a there's something about other people listening to you you just tend to love people listening to you and you have sympathy for someone who asks questions so um but yeah absolutely absolutely it's it's something that we should take into account let's let me ask you about uh the personal qualities that allow you to run this business and uh do you even believe in work life balance here's the question for you because I mean or is it
22:18 Do You Believe in Work-Life Balance?
Serhiy is it like gel together for you is it like one one mixture
Noemi well you know I've been working remotely since 2007 so way before covid so that's I I don't believe in work life balance what I believe is in harmony so you can live in harmony with both and it's really hard to find balance like especially when you work from home you have a home office and you're just popping in and out and yeah you you have to find that kind of Harmony especially if you have a kid if you have a child if you have a family you have to somehow put it together and I'm not saying it's always perfect because it's not sometimes you you you overwork sometimes you close to burnout happens and you just have to find that kind of Harmony but in order to have that kind of Harmony you really have to practice self-care and I think that that's really important for me so more like I start my day with meditation I start my after I like I sent my son to school and you know launch Books and everything is done so I start my day with first with exercise like I'm doing my weights I'm doing my exercise by then I'm doing my meditation journaling um so that that that's that's so
23:30 How Noemi Starts Her Mornings
Serhiy important to me and that's how I can start my day and do you do morning Pages or something morning Pages like morning Pages like all the thoughts that what is g what is journaling what do you put
Noemi journaling for me is I'm I'm more into low of Attraction so for me it's like anything with positive affirmations and anything that I want to achieve like you write it down so that's that's kind of my my morning schedule but I do it almost every day so I think that's a great way to start and also meditating that's really important and reading a little bit because I'm a book forarm and I love reading for example uh selfhelp books or self-improvement books or Bob Bergs other books so for me it's like even if I just read a few P pages about anything and it starts my day and I'm also learning languages every morning like I'm learning Greek and Spanish so I do dualingo like one lesson each everything morning because I I can't lose my streak so uh so that's that's my morning routine so that's how I set up my my myself for to be productive and to be present and to to work better and to be present for my family for my clients and you know to to do better every day
Serhiy so you sharpen up your brain from the wor morning right interesting because for me like and I and I and I borrowed this
24:54 How Sergey Starts His Mornings
Serhiy advice from Tim Ferris he was on uh Chris Williamson modern wisdom podcast Tim Tim is a highly productive guy one of the he like considered to be the most productive person absolutely and he actually starts his morning without without employing his brain a lot he doesn't want to occupy his brain with a lot of data or even like anything that can bring some some sort of some do dosage of anxiety you know and he and I and for me this Al also became like a such great solution when you get up you don't check your phone you don't check your notifications and you just uh let yourself to settle in you know and that that it just gives me I mean this this this silence in the beginning of the day just do wonders for me and I think this is just an illustration that we are all really individual and we all have to find what works best for us and on this note of uh work life balance I also don't believe in it I feel that trying
26:09 Sergey's Thoughts on Work-Life Stupidity
Serhiy to put person inside of some sort of a office building and say hey you got to be most productive now is just dystopia it's just stupid I mean we all have our own productivity hours right and um I don't even know I think you as you said people still come back they they came back to off to their offices because there's something about the control that management want to have over people on this point tell me about your team how do you motivate your team um who do you have on your team and uh yeah
26:56 How do You Manage Your Team
Noemi how do you hire Maybe even yeah I mean we started to hire I mean the first employee like the first virtual assistant we started to work with happened like almost three years ago she's so she's been with us since then which is good because yeah it's it's hard to find assistants and that I actually stick to you for for many many years but luckily we knew her and so through other acquaintances so it was great and we have like weekly meetings and weekly catch-ups especially with her because she's the one who started to work with soy first and U she's amazing and we she's like I'm not saying like we are like friends so we know about her if there any struggles we know about her struggles if there any sickness we we know about that too so we tried and support her as much as we can H she's in South Africa and then we had two other ladies one of them is in Pakistan the other one is in Colombia and now we only have the lady from Pakistan and she's also amazing and I didn't even have to I didn't even have to uh find her because she found us she reached out in LinkedIn and she was pretty amazing and I said okay let's have a chat and turns out she's an amazing you know she's an amazing virtual assistant she's amazing uh podcast booking agent as well because she's doing what do they do they're multifunctional what what are their responsibil they're doing researches and they reaching out to podcast host research reaching out scheduling so they obviously we have like a lot of people to to we need to provide them with podcast so we need them to do research research is really really timec consuming when it comes to podcast guesting and also uh scheduling podcasts I mean that's also a timec consuming thing when you have a lot of uh clients so yeah they do a lot of different tasks
Serhiy yeah I think that being able to run a company with not that many employees is such is such a is such a delicate s art you can do that I think that it's it's really amazing when um you don't have that many people on your team but you have the ultimate trust yeah and and and and you you employ people from all around the world given opportunities to fellas maybe not from such like good economies which which is always which always feels like a contribution yeah so I I feel like uh you feel great about you know giving these girls chance to work
Noemi absolutely and we planning actually to um employ more probably during the during the Autumn time we'll hire more people and bring more people on our team so yeah that that's in the plan as well
29:42 Explaining Customer Experience
Serhiy do you so do you have a platform uh what where does everything happen where is all the juice happening like do you have some like if I was to become your customer do I have a dashboard or or something on the side or how does it work
Noemi no it's with the clients we had more like email communication so um that's and zoom obviously so we can jump on a call we can have a chat and emails that they still you know work and because we are in different time zones it's it's practical Because by the time they wake up they already have one or two podcast interviews in their mailbox so it's it's it it works because we are ahead of them you know we are seven hours ahead of Eastern time so it's Eastern time zone so that that works for as well although I have longer days yeah because of that I'm I had
30:32 How Do You "Structure" a Family Business
Serhiy I once had a lady who now lives in the United States and she runs a community of women entrepreneurs uh specifically coming from Ukraine and Belarus so who were immigrants there yeah and she's a super super structured lady she's super super disciplined lady you know well organized and she also runs this business with uh her um soon to become husband so you feel you feel what I'm about to ask you right like she they constructed their marriage I was really shocked by this but they constructed their marriage as sort of a business project I'm not kidding I mean they they actually they actually really really disciplined in how they um go about their personal life and their family life tell me about your experience running the business with your husband are there any you know sort of doubts or or questions how do you navigate that and would you uh advise people to go in business and start a business with their with their soulmate
Noemi no don't end of the segment no tell tell tell I tell you more like we almost 25 we have almost 25 year year marriage basically under our bath so we you know we became business partners since like I think 20072 2008 first I became an entrepreneur then my husband joined me around 20089 so it but I have to say it's not easy to navigate this like who is who in the business who is who in the relationship and to figure it out you need a lot of patience and and and and everything else to navigate that um in our first business it was yeah I was doing something else and he had other uh he was responsible for other stuff as well so it's good because if you can balance that so you're not stepping on each other's tools that works if you do that you have to think about that if you want to go uh to do do business with with your with your spouse because it's it's not easy I remember I had this um business women networking event in Ireland that was like 10 plus years ago 15 plus years ago and we met with all these ladies and they told me so so what do you do it's like yeah we my husband like oh my God how do you do that I couldn't like be with him like 247 you know home office everything and yeah it it takes it takes effort and it takes um a lot of work to work together for sure because there are there will be tough times there will be tough talks about business and how can you divide like oh I'm I'm you know a husband now I'm a wife now I know I'm the boss now or I'm not the boss or like yeah finding these roles and figuring them out it's it's not easy so I would say sometimes it's just easier not to work together and I asked my for example my business coach it's like have you ever worked together with your spouse and she did and she said never again so uh yeah I me it happens but I mean they' been doing it for for many many years so obviously it can work but it has its challenges let's put it that way and diplomatically
Serhiy well Tatiana who introduced us Tatiana hi if you're listening if you're watching yes I remember her I was on her show she works with uh Arnold her her husband and uh they told me that they were able to turn it off and turn it on they are able to switch Halls now we're uh parents or now we are sexy couple now we are you're a man I'm a woman like uh so it's interesting how they're able to to just uh jump from one role to another but it it takes it takes years of practice I don't absolutely it takes time yeah and if you are not into that so just don't do it if you don't want to risk your relationship and it it's important to you maybe like don't work together you can have on your own businesses but maybe don't work together and and just do like that Ian I've seen that before and you know it really depends on the personalities and really depends on the dynamic you have between you to so yeah you can switch it on switch it on but it it takes work
35:13 Should We Start Business with a Friend
Serhiy friendship is the same thing I think like if you are going if you have good relationships like close friendship with someone uh maybe you should you don't want to start a business to
Noemi no don't never if you become friends as the if you become friends as a result of business right that's a whole different story that's different but if you're friends in the first place ah but you always trust is the most valuable currency obviously uh on the flip side of what you're saying there's always trust between you guys
Serhiy Absolut you know that nothing you can always be super transparent and stuff like that okay uh my one of my uh stories in life is
35:53 Can Money Buy You Happiness?
Serhiy understanding the hard way understanding the hard way way that money can't buy you happiness um are you guys looking at the monetary metrix as as something as a driving force for you how important it is to grow from month to month or from season to season and you can all you can answer me both from the business perspective and your personal perspective do you feel like as human beings we we always want to measure everything right what we can't measure especially our person like mental state you can't measure if I feel better today than yesterday right but you can always measure if I have more money in my pocket than I have yesterday that's why people are so obsessed about measurement yes so tell me about how do you how do you look at this from the business and personal perspective and how important do you think money in general for for a family for a family unit and for a business unit
Noemi I mean to have a good life to to live a good life in a nice country like Cyprus you need money and I can't lie about that I mean you have to secure yourself your future your kids future your child's future I think that's really important and it's part of it but it's very interesting because one of the other days I was watching a video from lla horos and she's like how laser focus she is about money and measuring and measuring because that's how you can reach your goal and for me it's like I'm not really into measuring that much I try to find that balance you know the middle way between so I'm not going to measure things daily because that just that's just too much pressure on me that that's how I feel and I'm not saying it's like oh do we whatever we do and then we earn whatever we earn is no I mean we do measure things but just to finding that right balance and not checking your like bank account and not checking every single digit all the time uh it's pressure for me for other people it may be you know it may be their help or their support like that's the way they lead business and Lead life but not for me it definitely not only money that inspires me that inspires me to help people to to to leave like a happier life and
38:12 Inspiration for Noemi
Noemi to have experiences and have quality life practice selfcare and yes of course we need money for that that's really really important and I'm just actually reading a book right now like every morning it's can H us happy money and I mean the way he talks about these things that like how you can have a balanced life and once you have a balanced life and when you can have a happier life money will come to you money will follow you too so if you are just
Serhiy so exactly it's a byproduct and if you just just so just want to always just more and more and that won't help you to get more money in your life it just it's just a pressure on you you and it drives your mind and drives your whole life around money and it shouldn't be like that money is just a tool yeah I like how Simon synic puts it he described us to be a car and there is a destination where we're going to get money is just the fuel so you need to go somewhere but you I mean I want I will ask you about the purpose but I think ideally we we can have the like purpose is a good thing because you understand where you want to get to but I think the there is no perfect recipe for purpose I mean it could be spirital it can be it can be like somewhere something beyond our life at all yeah you know so do you have do you do have you ever consider
39:55 Your Business Purpose
Noemi like have you ever thought about the purpose of your business yeah you know when we first when you first start you you obviously you think about your money and pay the bills that was the first purpose I wouldn't lie about that because that that's no shame in this exactly yeah we we got that but then once you're there and once you read six figure and seven figure and you know whatever figure I mean you need to have a purpose for sure and for me is really to be there for people and help them because when I do podcast desting I don't only talk about like how to be a great guest but I'm also an artist and that's what I love to do I have really I'm really passionate about my art and also helping people how to cope with stress trauma tragedies anxiety with the help of art so that's why I'm doing I did courses on positive psychology art therapy color therapy so for me getting on podcast for example and helping people to cope with that kind of problem that I used to cope with during my you know my dark hours I think if I can just help one person that that that's my goal and and I love doing that and I love helping people to to just get over their Darkest Hours for example and and and I love that like I can be just like a podcast booking agent not just a businesswoman but I can be an artist and we can be so many different things at the same time
Serhiy what do you what's your artistic Outlet what do you do as an artist
Noemi I make mixed media collages like these are handsone collages and camp it's basically I sew my family memories together using old photos old postcards that I got as a child because I had like a postcard collection and I use textiles and I sew everything together on a canvas it's kind of a unique technique I use and I I don't really meet other crazy people who did that so yeah that's that's my thing that's my Gem and yeah I had a couple of group exhibitions before covid and installations and I really enjoy that I really passionate about that and for example for me like running a podcast booking agency helping people is one thing and also that supports my art and I can spend more time with my art and with my with you know organizing exhibitions and and stuff like that so that that's kind of my purpose in life that's that falls into the category of the name of my podcast like be yourself express yourself and you know
Serhiy um I'm yet to understand what is the ultimate expression of my potential in
42:30 You MUST Try New Things
Serhiy this world but I think that uh we uh I think the name of this guy who's a astrophysicist a very popular guy Now What's his name I don't remember but yeah so like a very sexy astrophysicist right now that everyone's talking about he said that you always have to try new things and when you try new things sooner or later you'll find something where you feel like you're at the top of your game or you're you're expressing something in uh inside of you and uh for me it's always been communication just be able to play with words just to be able to play with emotions and uh Inspire other people it's been just like invaluable For Me Maybe um you can tell me what is the vision of the world because we're like
43:30 What Does This World Need Now?
Serhiy we're going to we're going to we're going to wrap it up and I'm just going to ask you maybe to be the president of the world for like one minute and and I'm going to ask you what do you think this world needs now in this difficult times we have wars we have president assassination attempts we have so many former presidents I'm sorry we have we have uh Co like what does this world need in your opinion as a remedy
Noemi yeah more love and understanding and and and and peace and that's all we need and no Wars so there were too many wars like happening like in my home close to my home country in Ukraine here in Israel like again it's almost like a neighboring country so yeah we just like more understanding and more love I mean if we would have that and if we could just express ourselves and we would be just more conscious with our language with the way we treat other people that the way you wanted to be treated I mean that's would be just so important and not this whole world that is split up basically in my home country in United States like so many places in the world and just like just to work together and be together and just do it together and not be divided by crazy stuff happening people people want to be strongest fastest most powerful so I think this thirst for power yeah I mean there is just something about like I think Steven cavi wrote in seven habits of the most su efficient effective people that there's enough of resources for for everyone we're not this scarcity mentality is the thing of The Bu there is enough money enough attention enough resources for everybody yet still we we need we think that we need to fight with our neighbor yeah to to get somewhere
Serhiy yeah any last message that you want to leave uh our audience with maybe with respect to your business or anything at all
Noemi I my motto in life is just keep going so whatever I do I always have this you know I even I don't have a tattoo but if I had one that would be tattooed on me so just keep going so whatever happens in life and it can be you know personal financial whatever tragedies or whatever like hardship happens it you can always keep going there's always a solution there's always other people you can rely on and and also persistency and consistency so don't think that everything is an overnight success especially if you're starting business and restarting and restarting another one you're just being consistent and persistent whatever you do in life personal life in business I think that's just really really important and keep that in mind because I know that lot of younger the younger generation they just want now and everything and I know from my son jenzy you know so it's it's hard for them it's like we have to wait for things yeah you have to sometimes you have to work for it and wait for it and it will have
Serhiy yeah that was noamy Baris guys

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