Founder & CEO of JobPixel — on Reinventing Hiring with Video Technology, Making an Unorthodox Pivot that Exploded Growth, Finding Product-Market Fit in Enterprise HR, and Building Social Capital through Authentic Relationships
Scrolling through TikTok outside his San Francisco office in early 2020, Omar Khateeb stumbled onto a video of a paint factory worker mixing colors. The video had millions of views, and every comment said the same thing: "I want to work here." That moment of insight became JobPixel — a platform now trusted by enterprise companies like Cognizant and Boston Medical Center to collect short-form video stories from their employees for recruitment marketing and employer branding.
In this episode of the Be Yourself Podcast, Omar unpacks the full journey: from dropping out of corporate sales to co-founding a company with Anthony, who previously sold bright.com to LinkedIn. He walks through the counterintuitive pivot that removed a product feature instead of adding one — and why that single decision unlocked explosive growth.
He also shares hard-won lessons on finding product-market fit in enterprise B2B, why partnerships are the magic bullet in the HR tech space, the discipline of staying laser-focused as a founder, and the simple truth behind building social capital: just be yourself, be genuine, and treat everyone like a normal human being.
Omar Khateeb is the Founder and CEO of JobPixel — the leading video platform in the HR and talent acquisition space. Originally from Jordan, Omar attended an American high school there before moving to the United States in 2014 to study at UC Davis. His entrepreneurial instincts were evident from a young age: he was charging classmates to complete their school projects and funneling the earnings into early Bitcoin.
After working in enterprise sales at a Cisco reseller in San Francisco, Omar co-founded JobPixel in mid-2020 alongside Anthony — who previously built bright.com and sold it to LinkedIn, where he then spent six years helping build their job ecosystem. Together they complement each other: Omar drives sales, relationships, and brand presence while Anthony leads the technical and product side.
JobPixel allows large enterprise companies to collect short-form video content from their employees and deploy it across recruitment marketing, employer branding, and EVP campaigns. Clients include Cognizant, Boston Medical Center, and RunStat — companies with 10,000+ employees. The platform delivers measurable results: on average a 34% improvement in conversion rates, lower bounce rates, and longer time-on-site for career pages using video.
in this industry without relationships you're going to have a really hard time scaling and growing.
If you make your customer do math, you're doing it wrong.
you can't be everything for everyone because you'll be nothing for nobody.