Kyrus Keenan Westcott: How an Introvert with ADHD Achieved Media Success | Be Yourself Podcast

Kyrus Keenan Westcott

Mental health advocate on how an introvert with ADHD achieved media success, why task initiation is not laziness, and learning to work with your brain

38 minutes
ADHD · Mental Health · Introverts in Media

Kyrus Keenan Westcott — Mental Health Advocate & Host of The Vibe with Ky

Ky is a mental health advocate, digital creator and keynote speaker whose platform reaches over 2 million followers across TikTok, Instagram and Facebook, making him one of the most recognizable voices on ADHD and mental health online

Diagnosed with depression, anxiety and ADHD as an adult at 35, he now hosts The Vibe with Ky podcast, where he learns alongside his audience from therapists, doctors and authors

What he does
mental health advocate, digital creator and keynote speaker making ADHD and mental health a little less scary
Audience
over 2 million followers across TikTok, Instagram and Facebook
Podcast
The Vibe with Ky — seven seasons, close to 300 episodes, two new episodes a week since 2020

BTW: This episode of the Be Yourself Podcast is produced by Beverly Media. Also on the show: Cornelius Schmahl on why raising startup money is often the worst move →


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You don't have enough uh literal chemicals firing in your brain to initiate a task. And that's not laziness. That is biology.

Kyrus Keenan Westcott
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introversion is just how you manage your energy. It has nothing to do with whether you're shy or not.

Kyrus Keenan Westcott
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Be better today than you were the day before and try to make the lives of the people around you better.

Kyrus Keenan Westcott


0:00
Intro
Ky
One of the symptoms of ADHD is you struggle with task initiation. And that's not laziness. That is biology.
Sergey
Gyrus Kinnan Wescott is a mental health advocate, digital creator, and keynote speaker. His platform, the Y with Kai, reaches over 2 million followers across Tik Tok, Instagram, and Facebook, making him one of the internet most recognizable voices on ADHD and mental health. How are you able to navigate real life and how are you able to actually be in the in the podcasting?
Ky
I don't believe that ADHD is a superpower, right? It is a disorder. Now, what you do with that information is what can make it a weakness or a strength.
Sergey
Okay, I do have this thing. So, what were your first steps?
Ky
First,
Sergey
hey folks, welcome to the Be Yourself podcast, the podcast on expressing our true selves. Today my guest is Kyroskian Wescott who is a host of the W with Kai podcast. Kai, welcome to the show.
Ky
Thanks for having me having me. I appreciate it, man. I I love talking uh to to people about this and thank you for creating a safe space for me to do so. So, I appreciate it, man.
Sergey
Absolutely. Absolutely. Well, uh, one of
1:08
Wearing a Mask to Fit In
Sergey
the things that you put as an answer to my little surveys that I sent to you before the recording is that you spent most of your life wearing a mask, being whoever the room needed. Can you expand on that?
Ky
Yeah, man. So, like when it comes to masking, uh, and this is before I even realized what masking truly was, I thought that I had to behave a certain way. I I thought that uh in order for me to fit in, in order for me to be uh a person that could succeed in the world, that I would have to behave a certain way, which meant that I would have to hide all of the all of the struggles that I had. And if if anybody saw any of my struggles, that meant that I'm weak, that I'm I'm not strong enough, I'm not smart enough, I'm not strong enough. So, I would hide all that. And that's masking right there because I wouldn't want people to see it and think less of me. And that is exhausting. It's exhausting to to try to be somebody that you're not and trying to suppress so much. It's it's a survival technique that a lot of us deal with on every day. And and it's it's worse when you don't know why you're you're different. You know, you just kind of learn how to survive and you do whatever is safest, what you feel is safest in the moment.
Sergey
And what you discovered about yourself
2:33
ADHD & Depression Diagnosis
Sergey
is and then you discovered it as an adult already at 35 year old. So you were diagn diagnosed with ADHD. So what turn did your life take at that point?
Ky
Yeah. Yeah. I was I was first diagnosed with uh with uh depression, anxiety and then ADHD came right afterwards. Uh it was all in the same year, same age. And when I got diagnosed, I went through like this like these stages of grief because the signs I found were always there. The it was so clear that I was struggling with this, but no adult in my life was pointing this out. Nobody helped me. So like a part of after my diagnosis, I was angry. I was sad. I was like, "Oh man, if I caught this sooner, would my life be different?" You know, all all these kind of wide ranges of emotions. But it changed my life in a in a great way because now I I had a name for the thing that I was struggling with. And when you are able to give it a name, you you it doesn't it's not as intimidating. Number one, and number two, you can now start to manage it in a healthy way because now you know what it is. And so like my life pivoted from that point because I'm like, okay, this is exactly what I'm struggling with and this is exactly how I can manage this specific thing.
Sergey
And you're not alone in this, right? Many many people around the world have the same condition. And one wise man once told me that do stop thinking that your case is unique. Stop being so full of yourself. You're not unique. People have lived through this similar conditions. You just have to reach out. But let's let's uh paint the picture of what how what what were the things that
4:20
Unseen Symptoms
Sergey
you couldn't give a name to. So what are the common things for a person going through such a state?
Ky
Yeah, there's a there's a couple different things. Like for example, uh I I really thought that I was lazy. So like for example, I would sit uh on my couch and I would want to be productive. I would want to do productive things, but I couldn't push the start button. I couldn't like I I I would just sit there. I'm like, why can I not do these simple tasks that everybody else seems to be doing with no problem? And I'm like, I'm just lazy. I'm not working hard enough. I'm not I'm not smart enough. I don't you know, all these other people can do it so easily. Come to find out, one of the one of the symptoms of ADHD is you struggle with task initiation. You don't have enough uh literal chemicals firing in your brain to initiate a task. And that's not laziness. That is biology. And so and so what's great is that again once you're able to understand the biology behind all of these struggles you start thinking less like oh I'm not I'm I'm lazy. You start think that comes out of your brain now because it's like oh I'm not lazy. Lazy is a choice. Lazy is a choice. You choose to be lazy. I didn't choose to be lazy. I wasn't lazy. It was biology happening in my head. Now that I have that, oh, okay, now I know what I can do to get myself out of this and to initiate these tasks a little bit easier.
Sergey
Wow, that's powerful. Yeah, I think human beings like giving labels, putting labels on people.
Ky
Yes.
Sergey
Um, but we're just so much more than one thing. Okay. Okay. So, you were struggling starting initiating things or start pressing that start button. What
6:13
Treating The Disorder
Sergey
changed after you uh designated that okay I do have this this thing. So what were your first steps?
Ky
First therapy I I cannot I cannot stress it enough. Go talk to a mental health therapist uh or a mental health professional I should say. Uh whether it's a doctor, a therapist, psychologist, whomever. And I say that uh let me preface this by saying I know that this that speaking to a professional is not something that is is easy for everybody. I I speak from a from a position of privilege where I was able to easily go do that. I I say this knowing that it's very difficult for a lot of people around the world to get access to these things. Um there are resources out there for everybody, but I I just want to make sure that people understand that I understand that it's it's it's not easy. With that said though, speaking with a mental health professional was the best decision that I made after my diagnosis because you know you obviously, but let's be honest, you're probably biased about yourself, right? And there's some things that you've probably turned a blind eye to that other people can see that you might not even know even to look for. my therapist was able to notice things about me and my patterns and my thoughts that I couldn't see for myself. And so once she was able to point those things out to me, I was like, "Oh, okay. That changes how I view this a little bit." Um, and because of that, it's it was easier for me to find things that work for me to improve my life. So speaking with a mental health professional changed everything for me and I I was able to reduce the the struggles that I was had to deal with all the time.
Sergey
Yeah. And it rings the bell for me because I've always had the problem focusing on one thing and to this day I do multiple things at once. I because I I don't even know how I how people can actually have this tunnel vision and do one thing and one thing only because I kind of juggling a lot of a lot of balls at once. Um I don't know like I' I've came to realize that that's just a trait of mine. You know, you know people I like the work of Simon Synynic and he's
8:26
Do Strengths & Weaknesses Exist?
Sergey
got this idea that there are no strength and weaknesses, right? your your weakness can be a strength under a certain uh in a certain context, right? So, it it all depends on how you build your life to kind of capitalize on your traits.
Ky
Yes.
Sergey
What what do you think about of this idea, Carus?
Ky
I I I like that idea mainly because and and I'm I'm notorious for for my thought process here because the way that I feel is not a popular belief. I don't believe that ADHD is a superpower, right? Um, it is a disorder. Now, what you do with that information is what can make it a weakness or a strength. Um, so I think that it's all a matter of perspective. It's all a matter of, you know, what might be a strength to me might be a weakness for you and so on and so forth. Everybody is different. So what's important is your perception of these things. Do you perceive this as a weakness? Do you perceive this as a strength? How are you framing this for yourself? Is it holding is is is the way that you're framing it how whatever it may be, is it holding you back or is it pushing you forward? And it's going to the answer is going to be different for everybody. So there's no one answer. So, I think that strengths and weaknesses depend on your perception and it it's really important for you to uh to to know exactly what is pushing you forward and what is holding you back and and making decisions from that point cuz like weaknesses aren't necessarily a bad thing. You know what I'm saying? Like it has like like I I say the same thing about the word failure. People hear the word failure and it has a negative connotation to it. Yeah. Sure. But guess what? Failure is the is the the things that we fail at are also the most important life lessons that we get. How like you learn so much from the things that don't work out. You learn so much about yourself and the situation, whatever it may be. So whether it's a strength, a weakness, a failure, whatever it may be, what what matters is how you perceive it to affect your life. That's what matters.
Sergey
What are some
10:50
A Pivot of Perspective in Ky's Life
Sergey
examples in your life where you were able to change the perspective and uh get the benefit from something that before you you considered as a you know down some kind of a deficit.
Ky
I'll give I one of the best examples I can give is uh I used to judge the success of my day based on how many things I got done that day. So I would have a checklist of things
Sergey
productivity disorder.
Ky
Yeah. Absolutely. So, I'm like, "Okay, if I have 10 things on my list today, my day is only going to be successful if I check off every single thing on this list." But that isn't possible for a lot of people. Like, and and here's and here's the crazy part. You, let's just say you do check off all 10 of those things. Now, you're going to hold yourself to this impossible standard to always get things done all the time, always, every single day. And that is impossible. And so you're just living a life of constant disappointment and sadness and you get angry at yourself, you get angry at other people. So I knew that I had to change my perception of what a successful day was. So instead of saying a successful day for me is how many boxes I check off, instead I frame it like this. At the end of my day, I ask myself, did I give it everything that I had? Like no matter because things happen, things pop up, unexpected things happen. Like there's so many things that can happen in your day that can throw throw things off. Things that most things that might be out of your control. At the end of the day, did I give this day everything that I had? Whether I checked off 10 boxes or one box, did I give everything that I had? If the answer is yes, then it was a successful day. We have to stop judging our our our our uh worth by how many boxes we check off. It's imp it's an impossible standard that you're putting yourself into. Stop it. You're always going to be disappointed. Even if you do have a good day, the next day when you don't reach that impossible standard, you're going to beat yourself up. Oh, I did it yesterday. Why didn't I Why couldn't I do it today? I'm not working hard enough. No, things happen. Trust yourself. You are giving it everything that you have. That's what matters.
Sergey
And I think um Chris Williamson from the modern vis wisdom, he's got this idea of productivity debt. And for ambitious people, we he said he claims that ambitious people and I certainly recognize this in myself because I come from startup world. I worked with investors, raised capital, you know, they kind of planted the seeds of being super um ambitious, you know, and trying to earn all the money in the world and stuff like that. This is like the past that I'm that I that I that I no longer associate myself with. But still, productivity depth is waking up with the negative balance and and you're only going to be enough when you when you get like one, two, three, four things done like you said, just not to be happy, but to at least feel normal. So it's so and this is this is this is preposterous. I mean, we're holding ourselves a hostage to this unrealistic level of efficiency.
Ky
Mhm.
Sergey
Unless we get it like the day is going to be a failure or what? Really? What about per like connections with what about calling your mom, walking your dog?
Ky
Mhm.
Sergey
Right. So, I mean, wow. Wow. This is the world
Ky
you reframe it. You just have to reframe it, you It's it's don't hold yourself to an impossible standard because you're always going to find yourself disappointed. Always.
Sergey
Yes, sir. Yes, sir. I read on your on your uh website making ADHD and mental health a little less
15:04
About Vibe with Ky Podcast
Sergey
scary. Um I like how some how simplistic your site is, you know, and um let's talk about the this podcast. U how long have you been uh doing it and what prompted to start it?
Ky
Yeah. Uh, we're in our seventh season, which is insane to think about. Um, and it all started back.
Sergey
How many podcast on how many episodes on average?
Ky
We're over We I think we might if we're not over 300, we're close to it. I put out two episodes a week.
Sergey
G.
Ky
Yeah. Which is kind of crazy. I know. It's kind of crazy. I don't know why I do this to myself. Talk about impossible standards. But um but I give myself grace, you know. But um yeah, I started back in 2020 and it started out as a podcast called uh Kyus Has Friends and it started because during COVID when nobody was allowed to go outside and do anything like we were all bored like we there was nothing to do except for video chat. So uh I I I have a lot of friends with interesting stories. So, I was like, "Okay, well, let me just, we can't meet each other in person. Let me just sit and chat on a Zoom call, you know, and record it and put it out there." And it started out like that. And then as my my platforms grew, um, that's when I started interviewing people that were not my friends, like they were, you know, people that uh were, you know, content creators from around the world. And and then once my content started to shift towards mental health, then it started, you know, going into um uh uh like mental health professionals and therapists and doctors and authors and all this stuff. And so it it ended up um switching to the Vibe with Kai podcast when I like I I would say like 2021 uh is when it like officially like switched over because I was interviewing people that weren't necessarily my friends, you know? They're just like random people that just followed me.
Sergey
Yeah.
Ky
Yeah. Yeah. So yeah, now we're in our seventh season and I've interviewed so many people and and the way that my podcast is built. I don't go into a podcast thinking that I know everything. I I uh the way that I frame my podcast is I'm learning alongside the audience. That's how I that's how I, you know, built it. You know, it's not me being like, "Hey, I know everything. This person knows everything. Let's educate." Like, no. It's like, hey, I like all the questions that I ask on my podcast are questions I'm genuinely curious about that I don't know the answer to.
Sergey
Yeah.
Ky
And I'm like, okay, I'm asking this because I have this I I have this curiosity. I know my audience has this curiosity. And that's what that's how I frame all of my interviews. And I love it. I've learned so much from so many amazing people. It's it's such a such a blessing to to be able to do that.
Sergey
Yeah, man. Uh for me I I sometimes need to remind myself that you need to prepare but like but to an extent because you want to live this uh space to for improvisation you know and just to be um selfish I you know I'm I'm kind of selfish trying to know things that I that will help me and exactly what you said uh if it's interesting for For me it's it's interesting for my audience.
Ky
Mhm. Yes.
Sergey
Are you an introvert guy?
Ky
Yeah, I am very much so.
Sergey
You are. So you you really value some me time. No need to
Ky
100%.
Sergey
Okay. So how were you able to navigate through life and how were you able to
18:43
Introvert in a Media World
Sergey
actually you know be in the in the podcasting uh as an introvert doing so many shows? So uh what is the what is the secret sauce here?
Ky
Yeah. Yeah. So, I the one the I'll preface this by uh giving a definition of introvert because like sometimes people get it wrong because like sometimes people will be like, "You're not an introvert. You talk all the time." And I'm like, "Well, introverts can talk. Introverts do talk. They have the ability to have conversations." And they're like, "Well, you don't seem shy." I'm like, "It introversion doesn't mean shy. Int like there are shy extroverts. You know, introversion is just how you manage your energy. It has nothing to do with whether you're shy or not. That is a completely separate thing, right? So, I'm not shy. I just I just need to manage my energy in a certain way because my social battery dies very fast. So, I know my limit. Like if if whether I'm doing an interview, you know, with people or if I'm going out with friends or if I'm out in public, whatever it may be, I know my limit. So, if I know, for example, that later on tonight I'm going to be going out with a bunch of my friends and we're going to be doing social activities and in a crowded, loud environment, right? If I know that, that means I'm going to spend the first part of this day reserving my energy for that because I'll I'll need it. You know, it's like it's like charging your battery when you know you're not going to be able to charge it for a while. So, and it's the same thing in reverse. If I spend, you know, my uh my morning or afternoon with a bunch of people doing a lot of social activities, I know I'm not going to have anything for the second half of the day. So, I'm not going to schedule anything for the second half of the day. Right? So, today is a perfect example. Um I had I had a a a meeting before this meeting with you now and I have a meeting afterwards. Right? So, that's three things that I have to do with other people. Things that I enjoy doing, things that I was looking forward to doing. I was looking forward to having this conversation with you. Like I'm really excited to have this talk, right? I know that once this once this third meeting is done after this that I'm going to be done social energy wise for the rest of the day. Like there's nobody else is getting anything from me. And so I purposefully left the second half of my day open so that it's me time. So, it's all about just knowing your energy, knowing how to manage your energy, and most importantly, if I'm out and I and I lose my battery, but I can't leave, finding a way to recharge when you're out, you know, finding a quiet space to just go sit in your car or something or go go into the bathroom and just chill in there for a minute to kind of recharge a little bit. You just know your limit and know how to recharge. That's all.
Sergey
Quick one, guys. If you like how this video podcast looks, it was produced by my very own media production company called Beverly Media. We also completed this sensational clips, promotional clips that you might have seen on Instagram or Tik Tok. So, if you're interested in promoting your show in a similar fashion, don't hesitate to reach out. I left the link in the description. Thanks a lot. And that fits perfectly uh
22:04
Being Your Real Self
Sergey
to the name of my show, be yourself. You know, I uh I first saw this sign on someone's bag and I felt wow what a beautiful there was like a list of things like be a full cup uh and be yourself one one of them and it really spoke to me and I figured yeah this is something that I want to associate myself with and I think uh knowing your limits is actually being yourself. Being yourself doesn't mean to be the best version of yourself. It just means to if you feel like if you if you want to stay home, stay at home. Say grace. Give yourself grace, you know, like
Ky
you are you and that's not going to change. And you should embrace that, right? Not not every not everybody has a great day. There's a lot of people that have shitty days. I have shitty days all the time. People are like, "Kai, you're you're always happy online." I'm like, "Yeah, cuz you see the stuff that I put out there. You don't see when I'm having a bad day." And I'm just like, "Ah, cuz I don't put that energy out there because I think energy is contagious, right? So, I just don't put it out there." But like, everybody has good and bad days. That doesn't make you any less of a person. It doesn't make you less worthy, whatever it may be. Be yourself. Embrace who you are. Embrace the good and the bad. Embrace the the highs and the lows. And once you're able to do that and and and fully understand what makes you tick and what your triggers are and what makes you happy, what makes you sad, if you fully embrace this, it's going to be a lot easier to be yourself because now you just know you better than anything else. And then it'll be easier to just be you and to love yourself and just accept it. It's okay.
Sergey
Yeah. And it's it's interesting how you kind of treat your own body, your own brain as something that you can reverse engineer almost decode and know what you like, where you get energy from, where where what drains you. Uh it's interesting how I think we we subconsciously kind of get to this understanding as we age, right? But um no one can teach us this. Uh do you think it's teachable or do you think it's an introspection? It's it's a journey of a lifetime.
Ky
I think it's teachable. Sure. But you won't understand it until you live it. You won't like you can you can it's like people that learn by doing as opposed to learn by listening kind of thing, you know? Like like I like I can I I suck at math, for example. I'm really bad at it. If you were to just sit and talk to me about math and like, "Okay, Kai, this is how you do this, this, and that." And you're just saying it to me. Okay. Okay. I'm not comprehending it, but like, okay, sure. But if you have me actually do it, I'm it's going to be easier for me to understand because like I'm I'm literally doing it. I I'm I'm experiencing it. And so I think it's the same thing here. Like, is it teachable? Sure. But do you understand it? Do you comprehend it? Have you experienced it? Because not everybody is the same. And everybody's going to handle certain things differently. So, again, there's no one answer to any of this. You have to experience it and do what's best for you.
Sergey
When I first saw that you agreed to come on my show, I I I I actually asked myself like, should I say what I really think about this term ADHD or not? And when you and when you mentioned that you do not treat ADHD as a superpower, it pretty much answered my uh my my uh kind of concern because I felt that um it seemed like everyone every every every person who got the some kind of a like you know um very energetic temper or whatever they all have ADHD and I thought that this term is really overused and you're and now you're saying, "Hey, I do not treat it as a superpower as if people started treating it as a superpower." You know what I'm saying? So, I'm trying to understand with you having these conversations with people who um um
26:32
ADHD: Myths and Realities
Sergey
dissect this this thing under a microscope, what is the current um view of uh ADHD in the world? And maybe you can tell me what you've learned like from your show, some top lessons on aging.
Ky
Yeah. Yeah. This is a very very intricate question. So I want to make sure I I answer this correctly, right? Cuz I want to uh I want to be very cognizant of of everybody's valid feelings. Let me preface this by saying ADHD is real and it's a thing. It's a disorder. And anybody that says otherwise is just plain wrong. I I I want to say that one of the biggest things that people ask is, is ADHD uh overdiagnosed? The answer is no. In fact, it's probably underdiagnosed, especially among women and people of color and uh the LGBTQIA plus community because check this. Most of the research that was done initially on ADHD were done on young white boys. So, like usually when people think of ADHD, they think of a little boy that can't sit still, right? So, the the H in ADHD stands for hyperactivity. And people are like, "Ah, I don't have ADHD because I can sit still. I'm not hyperactive." And I remind them, hyperactivity is not just a physical thing. You can be hyperactive up here in your brain, too.
Sergey
Yes.
Ky
You know, you can fall like you can like you can sit still, right, physically and not be hyperactive there, but up here you are wide awake and you think about anything and you are jumping around and doing back flips all up here in your brain, right? So like, so like this is a real legitimate thing. What I anybody that says that ADHD is a superpower, I'm not going to sit here and say don't do that because you you got to take whatever W you can get. You can take you have to take whatever win you can get in this really tough
Sergey
maybe they frame it and it helps them.
Ky
So which is totally fine and some of my closest friends who are content creators they frame it that way and I have nothing against them cuz they're all great people with great perceptions of all of this. I personally don't frame it that way because I think it romanticizes ADHD. I think that it it it makes it seem as though ADHD is like just like this fad or this trend that can easily be controlled and it can't. It it it's not going to go away once you're diagnosed. Like it's it's there. There's no cure, right? I don't like romanticizing ADHD. You have to be real about how it's affecting you. And the minute that you take away the realness of it, the less you'll be able to manage it in a strong healthy way because now you're viewing ADHD um as this like all power. You're giving it more power than it should have. You're giving ADHD more power. Oh, it's it's giving me superpowers.
Sergey
Like it's a spider that bit Spider-Man.
Ky
Yeah. Yeah. Yeah. You know, it's not that. It's not that. It's like saying I have diabetes. Diabetes gives me is is my superpower. That sounds absurd to say, right?
Sergey
Yeah.
Ky
That it sounds absurd to say, but like that's that's what it's that's what it's like. So like now here's the thing. The way that the in what you do with the information about your ADHD, that can be your superpower, what you learn from it, your experiences, your highs and lows, and like using that to manage it. That's your superpower. ADHD itself is not a superpower. It's a disorder.
Sergey
Yeah.
Ky
You know,
Sergey
and I think I think reactivity, you know, for me, I have a team of people. Uh we do content related to video video production. And with my editors, I really need to be patient giving feedback.
Ky
Sure.
Sergey
And it's a problem for me because I have this uh high high standard for myself and these people they don't automatically raise to this standard right and they need uh teaching they need onboarding so I have to remind myself constantly hey man don't don't give a feedback but it's but it's so difficult not to give a feedback in the moment so I think this is a part of of me being um impatient, you know, there millions millions of the things and I have to remind myself that hey, calm down, take a breath or ask this other I have like a technical director on my squad. Ask this guy to give him a feedback because he'll give it in a structured way while I can I'll give it a more and more emotional way which is not the way to work with a technical specialist you know.
Ky
Yes. Yeah. Yeah. So this you have to give them grace. Yeah. It's it's hard.
Sergey
Mhm. Yeah. Yeah. Okay. Cool. Cool. I mean um I feel I feel that it can be superpower if you if you look at it um if you can manage it properly and but we definitely don't see other diseases as something that we don't we don't like at all.
Ky
No. Like nobody says my allergies give are my superpower.
Sergey
Yeah.
Ky
No. If you have a runny nose, you have a runny nose, you're sick, but now what what you can do to help maybe prevent your nose from running, what you do with that information, that might be the superpower. But but the runny nose itself, no.
Sergey
Uh so in your line of work, let's
32:29
Ky's Brand Monetization
Sergey
transition to the business um side of things or uh let me let me just ask you if you don't mind uh telling me how do you monetize if you do monetize your podcast and uh what are the ways for you to make some profit?
Ky
Yeah. Uh, I am ve I'm very entrepreneurial in the sense that I want to be able to obviously make money off of the things that I that I do and I try to make money off of the platforms themselves and not the people if that makes sense. So, um, do I have a subscription service and do I have products that I sell? Yes. But it's not like the main driving force. It's like it's one of those if you have the ability to do it to subscribe or to purchase my guide books, sure, go ahead. But it's not it's not like a requirement like I don't just gatekeep information in there. It's just like a
Sergey
you don't do everything in order to sell like because I don't like that's not
Ky
No, no, not at all. In fact, most people don't even know that I have books because I don't talk about them on my platforms. The only way that you'll even know that I have a book that you can buy is if you get an ad for it on on Meta or or on Facebook or Instagram. That's it. I don't talk about it in my content. I don't talk about it on my podcast, you know. That's the only way people even know about it. So, uh
Sergey
I store on the website.
Ky
Yeah. Yeah. Yeah. So, it's there. You just have to like find it yourself. But like I don't talk about I don't I don't make content or podcasts with the goal of of getting people to buy something. Like that is not the driving force whether it be my podcast, my my uh Instagram, my Facebook, my Tik Tok, like any of these platforms. I don't do any of that to drive sales. I know a lot of people that do. And you know what? If that's how you want to run your platform, you do you. You do you. Fine. It's just not how I do mine. So the money that I make um you know from my platform is either the platforms paying me themselves or my partnership deals. So like like I have tons of partnership deals that people pay they pay me for and that's those are corporations that have the money, you know, and like like I I I try not to ask too much from my audience in regards to like the financial part um because it's just not how I roll.
Sergey
Wow. Cool. So you can uh you can have like some sort of a partnership deal where you need to where you will insert a short ad into a pod, right? And and stuff like that. And how do you how do you select who you going to work with?
Ky
I only work with companies and organizations uh that have products or services that I personally use. I'll never hawk a product that I don't personally use because if I don't use it, why would I ask my audience to my if somebody were to ask me like, "Hey, I saw that you were talking about this coaching service for ADHD. Tell me more about it." I want to be able to talk about it from a personal experience. I don't want to talk about it from a sales pitch. No, like this is my experience with it. So I only work with companies and organizations with products or services that I have personally used myself.
36:03
Final Message from Ky
Sergey
Carus, we need to wrap it up because I know you have another meeting coming. What would be your message for all the people who struggle with ADHD or who suspect that there's something wrong with how they behave and how they react to the world from you, a person who got more than 300 episodes in the books of talking about ADHD?
Ky
Yeah. I would say number one, give yourself grace. You're doing the best you can with the information that you have. It's really, really hard out there financially, mentally, physically. There's so much stuff happening in the world. A lot of stuff that's out of your control. There's so many things happening in the world that are out of your control. And you're just one person with one perspective. Um, don't focus on the things that you can't control. Focus on the things that you can control. And that is you. Your reaction to things, your actions, that's what you can control. Focus on that. Be better today than you were the day before and try to make the lives of the people around you better. What, however that may be, just work, focus on your circle, including yourself. That's what you can uh can control. That's what you should focus on.
Sergey
Awesome. Beautiful. Thank you, Kai.
Ky
Yeah, man.